Australian Online Landscape Review – May 2016

Posted by Christian Manie On July 05, 2016 Research & Resources

Welcome to the May 2016 edition of your Nielsen Digital Landscape. The digital landscape in May 2016 saw Australians spend 56 hours surfing online across over 253 sessions per person.  

Other key highlights from Digital Ratings (Monthly), May 2016 include:

  • A threefold increase (314%) in the number of Australians visiting the Australian Electoral Commission (AEC) site
  • In the banking and finance category, 8 out of 10 mobile banking apps reported increases in unique audiences
  • Australians continue their love affair with Eurovision, largely due to Australian contestant Dami Im’s success, and subsequently unique audiences to Eurovision sites on saw a strong overall gain of 17.54%
  • In the news and information category, the top three leaders –, and ABC News Websites – remained consistent

See the interactive Digital Landscape Report here.

Christian Manie