Google: What’s Trending in Display for Publishers?

Posted by IAB Australia On July 25, 2012 Research & Resources

Selling display ads and reaching new audiences is an ongoing challenge. We took a deep-dive into publisher display dynamics to see what insights we could gain from current trends. What we found, among other things, was that mobile usage has exploded with impressions on the ad exchange and AdSense platforms, and that video is quickly increasing in value for publishers.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.