An industry first for Australia: the IAB conducted a survey among the industry- including publishers, marketers, agencies and advertising technology companies.
The purpose of the study was to understand how much the marketing and advertising market knew about the new areas of technology being utilised in their industry.
Methodology:
The study was conducted through a 10 minute online survey.
Close to 200 respondents completed the survey, most had 6+ years industry experience and the vast majority hold senior positions. All respondents were screened for their position in the industry and their involvement and knowledge of advertising technology
