IAB NZ: Online Advertising Landscape Overview – September 2012

Posted by IAB Australia On October 15, 2012 Advertising Expenditure, Research & Resources

IAB Members can access the full presentation in the “Downloads” section below

Highlights:

  • Content integration on multiple devices
  • Media multitasking is on the rise in New Zealand, with nearly a third of us consuming multiple forms of media simultaneously
  • 5.4 million mobile phones in NZ – this has increased by 20% since Oct 2011
  • Smartphone penetration is 40% & expecting to reach the 50% mark by early 2013
  • NZ smartphone users are multi-tasking their media with 80% using their phone while doing other things such as watching TV (54%)
  • A whopping 96.5% of everyone 15+ who was online in April 2012 visited a social media site at least once
  • In 2011, online advertising’s share of total ad spend was 15% which is slowly catching up to online’s share of time spent at 25% (up from 16% in 2006)
  • More than 3 in 4 online users in NZ watch online video

 

 

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

Recommended