Nielsen Online Landscape Review – March 2013

Posted by IAB Australia On April 29, 2013 Audience Measurement and Industry Ratings, Research & Resources

In this March 2013 edition of the Nielsen Australian Online Landscape Review, Nielsen share the latest unique audience trends; including market statistics, gender demographics and top brands.

The overall unique audience of 15.7 million online Australians was down slightly on February however engagement metrics were up overall, with 39 billion page views and 24 billion minutes spent online.

Mobile Usage
Mobile usage increased in March due largely to the slightly longer month, returning to January levels with mobile page views sitting at just under 400 million. This represents a 10 percent change month-on-month and overall growth of 102 percent since January 2012.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.