Online Advertising Expenditure Report – Quarter ended March 2017

Posted by IAB Australia On June 02, 2017 Advertising Expenditure

Total online advertising spend continues to grow, with first quarter expenditure at $1.86 billion, up 7.2 per cent year on year.

This represents a seasonal decline of 5.8 per cent on fourth quarter expenditure, although classified increased by 7.1 per cent compared to Q4 and had the strongest year on year growth of 15.9 per cent. All categories grew year on year with search up 6 per cent and display 4.5 per cent.

Members can download the report and infographic below.


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IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.