Online Advertising Expenditure Report – Quarter Ended September 2020

On November 22, 2020 Advertising Expenditure

Investment in Australian Digital Advertising bounces back with 11.3% growth from previous quarter

The Australian digital advertising market is showing green shoots of growth, recording an 11.3% growth from Q2 to reach $2,263m in Q3 ending 30th September 2020. The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER), shows that all advertising categories have achieved growth after the pandemic induced declines of the previous quarter.  Search and directories now represent 45% of all expenditure and $1,006m in the quarter ending September 2020; general display 38% and $871m; and classifieds 17% and $386m.


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