Programmatic Playbook 2015

Posted by Christian Manie On March 02, 2015 Research & Resources

Programmatic Playbook 2015 is here, and it is full of research and insights from the brightest minds in the digital world.

The playbook is representative of the work that goes on at the IAB to make sense of the phenomenon that is programmatic, and examines the present state of ad serving and what the future might hold in this space. 

Download the playbook below. 

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Christian Manie