This State of the Nation Report is drawn from data gathered in an industry survey conducted in June 2025 across senior advertising decision makers across retailers, media agencies, agency trading desks, creative agencies and advertiser brands. Of the buy side respondents, 66% were from advertising agencies and 34% from brands. Information was also collected from 19 retailers with a retail media offering in place.
The Report found that seven in ten advertisers and agencies using retail media have increased their investment in the last twelve months and 77% now work with three or more retail media networks, up from 58% last year. However, the Report also notes that as the sector scales, brands and agencies are seeking more transparency and consistency, along with better data access, consistent metrics and unified measurement frameworks across retail networks.
To dive further into these findings, download the full report now! Or if you want to find out more about our Retail Media Council, click here.