Total Australian Advertising Market – 2H FY2018

Posted by Steven Poyser On October 02, 2018 Nickable Charts

The Australian digital advertising market showed continued growth in  2H FY2018, reaching $4.3  billion – 53.7% of the total paid ad market ($8.0 billion). Total Digital Ad Spend for FY18 ended on $8.5bn, up 11% on FY17.

Mobile and video grew substantially, with a combined share of 32% – more than any non-digital advertising segment. Video showed the fastest rate of growth, increasing by 44% to a total of 8%. Mobile grew by 39%, now holding 24% of the total ad market.

Download the infographic for more details on the Total Australia Advertising market for 2H FY2018.


Steven Poyser