Speaker Profiles for the IAB Leadership Summit




Featuring keynote speaker Randall Rothenberg, CEO and President

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Mr. Rothenberg led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Mr. Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Mr. Rothenberg is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Mr. Rothenberg received an undergraduate degree in classics from Princeton and currently lives in New York City. 

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Richard Pattinson, former BBC journalist & now SVP Content, BBC Advertising


Richard Pattinson is Senior Vice President, Content within BBC Advertising, part of BBC Worldwide. He heads up BBC StoryWorks, the new content marketing team launched in June 2015 and is dedicated to delivering fantastic commercial, partnered and editorial content for the BBC’s audiences and clients.

From 2014 until May 2015, Richard was Global Partnerships Editor at BBC World Service Group, the BBC’s global news division. The group broadcasts weekly to an audience of more than 280 million people, in English on BBC World News TV, BBC World Service radio, and at bbc.com, as well as in a further 27 languages around the world.

From 2012-2014, Richard was Commissioning Editor for BBC World News and bbc.com/news, where he oversaw the creation of a large range of editorial content to serve the organisation’s global audience in news, across TV and online. Prior to that, from 2011-2012 he was Development Editor for bbc.com, where he helped to set the corporation’s global digital strategy.

He has worked at the BBC as a journalist, producer and commissioner for more than 12 years, in which time he has produced some of the organisation’s most recognised programmes, including its flagship nightly UK current affairs series Newsnight from 2004-2008.

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Olivier Legrand, Senior Director, Marketing Solutions, Asia Pacific and Japan


Based in Singapore, Olivier Legrand oversees LinkedIn’s Marketing Solutions business across the Asia Pacific and Japan region.

Olivier brings with him a wealth of experience in the online marketing space that spans more than 15 years. Prior to joining LinkedIn in February 2012, he was General Manager, Asia at The Wall Street Journal Digital Network. While at Dow Jones, he also served as Director of Marketing in Asia for The Wall Street Journal’s Asia franchise, driving marketing and advertising initiatives across both print and online platforms.

Before joining Dow Jones, he founded Creasia Marketing House, a marketing and digital production agency in Hong Kong and served as its Chief Executive Officer. Before relocating to Hong Kong in 2004, Oliver was based in Paris, and served as Marketing Director for Cortal Consors, an online brokerage that is part of BNP Paribas.

He was elected Chair for the Interactive Advertising Bureau Singapore Chapter, in March 2015 for the second year in a row.

Olivier has a Master’s degree from the Paris Graduate School of Management (ESG).

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Nick Baker, CEO

Red Balloon

A business leader with almost two decades experience in the tourism industry, Nick Baker specialises in marketing and digital strategy for both long-term growth and meeting immediate business goals. For a maturing business such as RedBalloon, in a growing and increasingly diversifying market, Nick’s expertise is exactly what RedBalloon’s Board were hoping to attract when the role of CEO became available at the beginning of 2015.

Following seven highly successful years as Chief Marketing Officer of Tourism Australia, Nick brings a host of relevant and game-changing experience to his new role with this home-grown online gifting company. During his time with TA, Nick and his team were responsible for three of the company’s most successful global campaigns and one of the world’s most effective social media marketing campaigns.

Prior to TA, Nick held the role of Executive General Manager of Marketing and Sales for Voyages Hotels and Resorts for 10 years. He has worked across the world in operations, sales and marketing, and contributed to global marketing campaigns in B2C and B2B. With such extensive experience in the travel and tourism industry, Nick is passionate about the role experiences play in people’s lives, and is ready to take on new challenges in the entrepreneurial environment at RedBalloon.

His skills as a marketing and communications leader, helping businesses realise their potential, saw him offered a number of interesting and challenging roles since announcing his departure from TA in October 2014, but RedBalloon was the one “he could not turn down”. The entrepreneurial nature of the company and its focus on customers and experiences were among the key attractions. He is eager to amplify RedBalloon’s efforts around the use of content, social, story telling and digital.

Nick was awarded the 2013 ADMA marketer of the year and was recently honoured with the AMI 2014 marketer of the year.

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Paul McIntyre, Senior Contributor, Media & Marketing, Australian Financial Review | Contributing Editor, AdNews

Paul McIntyre is Editor-in-Chief of AdNews and AdNews TV. Prior to these roles, McIntyre was media and marketing editor at The Sydney Morning Herald, a position he held from 2004 until 2010. McIntyre has written about the media and marketing industries since 1994, initially for The Australian Financial Review before shifting over to work as a Columnist on the Media section in 1998.

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Dave Osborn, Vice President,  Asia-Pacific


Dave Osborn leads sales & account management for AppNexus publisher & agency clients throughout Asia-Pacific.

A 15 year veteran of digital media & advertising, Dave has held executive product management and global client leadership roles at AppNexus and The Nielsen Company. During his tenure at Nielsen, he oversaw a diverse $120 million global product portfolio, including the product integration with Facebook that led to the launch of Nielsen’s Online Campaign Ratings business. Most recently, Dave led the global account team responsible for AppNexus’ strategic partnership with Microsoft.

Originally from Seattle, Washington, Dave lives with his wife and three children in Sydney, Australia.

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Ben Sharp, managing director ANZ

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Ben Sharp is the Managing Director of AdRoll in Australia and New Zealand. Ben joined AdRoll in 2014 and is responsible for launching, managing the operations and growing AdRoll’s business across the region.

Ben has a deep passion for digital media, with over 15 years of experience in the field. Prior to joining AdRoll, Ben founded Allure Media and published many Australian versions of popular websites such as Gizmodo, Business Insider, and Popsugar. Before founding Allure in 2007, Ben spent 10 years building sales and marketing teams at Yahoo! Australia and various startups in the UK.

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James Diamond, Managing Director, Australia & New Zealand

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James joined Integral Ad Science in December 2014 as the Managing Director for the Australia and New Zealand market. James is responsible for launching, building and leading the Integral Ad Science business in the region as well as for the planning and execution of Integral’s go-to-market strategy and business objectives for ANZ.

Prior to joining Integral James was at Acxiom, the worlds leading cross channel audience management platform. James was with Acxiom for four years working in both Australian and the UK, most recently as the Commercial Director at Acxiom Australia where he helped advertisers leverage technology to manage audiences across traditional and digital channels.

Prior to Acxiom James worked for 9 years at Salmat, Australia’s largest direct marketing business, across various roles.

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Dan Robbins, Head of Interactive, OMD

Dan Robins is Head of Interactive at OMD in a role which sees him lead the 60 person-strong, Sydney digital offering serving diverse clients such as Telstra, Qantas, Village Roadshow, McDonalds and Tourism Australia across all facets of digital marketing. With 8 years in the digital industry to his name, Dan joined OMD from Carat in London where he had been Head of Search having started his career at SEM specialist The Search Works. During his time at Carat, he was awarded with multiple industry awards for his work on Vodafone’s innovative online-to-store tracking methodology – a methodology he has further developed since joining OMD. Previous and current experience is slanted to the telco sector, though in his generalist roles at both Carat and OMD he has had in depth experience in the finance, retail and auto sectors. Since moving to Sydney, Dan has held roles covering both Search and wider Performance digital, the latter covering the overall development of Telstra’s award-winning Always-On program – Australia’s first trading desk built specifically to service a specific client for programmatic, data driven display, mobile and video activity, as well as affiliate marketing.


Brad Howarth, Writer, speaker and moderator on change, technology and society

Brad Howarth is a writer, speaker and consultant with more than 20 years’ experience in the field of digital transformation. As a journalist he has written on the topic of technology-driven change for BRW and The Australian, and remains a regular contributor on this topic for a number of publications including CMO, CIO and iTnews. Brad is passionate about the role that digital technologies will play in Australia’s future and the need to improve digital awareness and skills across Australian communities and businesses, and has spoken on this topic at numerous forums across Australia. He is also frequently engaged to assist in vision setting and cultural development within innovation and technology transformation projects. He has authored three books, the latest of which, Managing for Change (co-authored with Peter Fritz AM) seeks to provide people with a framework for proactively managing change in their lives and using change to improve their lives. His previous book, A Faster Future (co-authored with Janelle Ledwidge) investigated the impact of broadband-related technologies on individuals and businesses. Brad firmly believes that Australia’s long term prosperity is tied to the ability for all Australians to utilise the digital tools that are available to us to build stronger businesses and communities.

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Graham Christie, CEO & Co-founder, Big Mobile Group

Graham has accumulated 25 years in marketing, media, and telecoms on both sides of the fence, as a brand marketer, and in marketing services groups.
He’s managed teams guiding brands such as Xbox, Levis, Vodafone, and Bacardi, and taken executive positions that has seen him operate increasingly internationally, yet in spite of this, and also having lived in Australia for over 15 years, his Scottish accent remains doggedly un-diluted.
A mobile veteran, his experience spans mobile publishing, product, monetisation, and ad technology. An active member of the iAB, he is also an APAC Board Member of the MMA (Mobile Marketing Association), its sole ANZ representative.
A Co-founder of Big Mobile and Group’s CEO, Graham is passionate about accelerating mobile’s transformational effect on people, marketing, and media.

Alex Parson BW

Alex Parsons, Managin Director, Nine Entertainment

Alex is Managing Director, Digital at Nine Entertainment and responsible for the Nine Entertainment Co (NEC) digital business Mi9 which includes the ninemsn network, 9Jumpin, the Daily Mail Australia, Tipstone and RateCity. Alex is a business leader with more than 15 years executive team experience in world-class organisations. He is also a board director of RateCity, and prior to his current role at Nine he was CEO of RateCity, managing director at ninemsn, the director of the Australian Association of National Advertisers, and has been a leader with organisations such as Sensis, eBay and Cap Gemini Ernst & Young.

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Megan Brownlow, Editor, Australian Entertainment and Media Outlook at PwC


Australian National University Bachelor of Arts with Honours Australian Graduate School of Management MBA (Exec)

Megan is a media and entertainment industry specialist at PwC where she performs strategy, due diligence, forecasting, and market analysis work for clients. She has over 20 years’ experience in media and marketing ranging from producing television and radio programs to designing cross-media strategies – both content and advertising – for online and traditional media properties. Megan is the Australian editor of PwC’s annual market-leading publication: The Australian Entertainment & Media Outlook which provides forecasts and commentary on eleven media segments covering advertising and consumer spending. In the current edition Megan wrote the internet section and produced the feature on

 innovation. The Outlook receives extensive media coverage and is utilized by government agencies, industry participants and the business community for strategic planning and forecasting. Megan provides private briefings to clients and industry on the health and future of Australia’s media. Megan is a board member of the MFA, the pre-eminent industry body for media agencies, representing more than eighty percent of the media buying industry in Australia. Megan is also a member of the Bureau of Communications Research Advisory Committee and the Research Strategy Panel for the Australia Council.

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Ed Harrison, CEO

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Ed Harrison joined Yahoo7 as the CEO following 19 years experience working with leading global, European and Australian media companies. Ed joined Yahoo7 from Fairfax Media where he held the role of Group Sales Director. Prior to his most recent role, Ed was Commercial Director, Fairfax Digital and the General Manager of JCDecaux Australia. Ed holds qualifications in Economic and Political Development from the University of Exeter, has an MBA from the Australian Graduate School of Management and is a current board member of the IAB.

Anthony Saines

Anthony Saines, Director – Media & OEM, Carsales
Anthony is currently Commercial Director at Carsales.com Ltd and has an MBA in Strategic Marketing (University of Hull, UK). Anthony has held a number of senior roles in the online advertising industry since moving to Australia in 1998, including at BMCMedia.com (pre-Telstra) and DoubleClick (pre-Google) and was a co-founder of PostClick Pty Ltd in 2001. Prior to joining Carsales.com Ltd in late 2008, Anthony was General Manager of Sensis Digital Marketing Services (with P&L responsibility for MediaSmart) and was a board member of Adstream Pty Ltd. Across his career Anthony has gained extensive experience in media, marketing and sales in the UK, Hong Kong and Australia. He is currently responsible for the MediaMotive business within Carsales.com Ltd and sits on the executive leadership team.

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Adam Good, Director of Digital Media & Content, Telstra
Adam is a pioneering executive in digital media, advertising, publishing, film and television with over 25 years’ experience. He is currently responsible for leading, shaping and setting the overall strategic direction and execution of the company’s digital media solutions, content services and advertising sales across four digital screen platforms (mobile, web, tablet and IPTV) which generate $4.8 billion in annual revenues. Prior to Telstra Media, Adam was a Digital Media Executive with Omnicom Group for 13 years, living and working in the United States, China, Australia, and New Zealand with agency networks DDB and BBDO.

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Nicole Sheffield, CEO, NewsLifeMedia


Nicole Sheffield is the Chief Executive Officer of NewsLifeMedia, a wholly owned business of News Corp Australia, where she runs a multi-million dollar media business with a portfolio of some of the most powerful and trusted brands in the country – Taste.com.au, Donna Hay, Vogue, GQ, Body+Soul, Kidspot.com.au and Australia’s number one news source, News.com.au.

In addition to this role Nicole sits on the advisory board of Acquire Learning and is a member of and Cha

ir of Marketing and Communications of Chief Executive Women (CEW). She has a Bachelor of Arts/Bachelor of Laws (Macquarie University) and a Masters of Business (UTS).

Nicole is one of the most senior women in Australian media regularly appearing on women of influence lists in national media. She has an intrinsic understanding of the Australian consumer and is a regular speaker and commentator on business, media and women’s issues.

With a wealth of experience across a broad range of industries Nicole joined News from Foxtel’s LifeStyle Channels group where she was General Manager for four years. Before television Nicole spent seven years in publishing at Seven West Media’s Pacific Magazines where she held several senior executive roles and was instrumental in the early adoption of digital; and prior to this she worked in the multimedia division of Telstra.

Andrew Wolstenholme

Andrew Wolstenholme, VP of Research and General Manager, Vision Critical ANZ

Andrew brings over 15 years of consumer research experience spanning a variety of methodologies and industry sectors in the UK and Australia. His involvement in numerous brand tracking and consumer segmentation studies has driven a passion for getting to the heart of what makes consumers tick, with a focus on bringing consumer segments to life so that they live and breathe within clients’ businesses.

Sarah Wyse BW

Sarah Wyse, Manging Director, Australia & New Zealand

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Sarah is responsible for driving Videology’s business strategy and growth in Australia & New Zealand. With a proven track record in building sales teams and launching new products, Sarah joined Videology in January 2013, spearheading the company’s expansion into the Australian market. An expert in the programmatic video space, Sarah has successfully grown Videology’s business and cemented the company’s standing within the industry, culminating in her appointment to Managing Director for Australia & New Zealand in April 2014. Sarah also holds the position of IAB Australia’s Head Trainer, developing and delivering a comprehensive syllabus designed to educate individuals and businesses on the key issues present in today’s advertising industry.

As a video and programmatic evangelist, Sarah has spent her career within leading traditional and digital broadcast media businesses across the UK, Australia and New Zealand markets. Passionate about technology, and the vital role digital plays within the overall media mix, she regularly appears on the event circuit and within key trade media, as a speaker and influential thought leader. Sarah’s in-depth understanding of the key issues and her ability to help businesses traverse the ever-shifting sands of a converged media landscape are invaluable in helping drive adoption of programmatic technologies within the Australian market.

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Jonas Jaanimagi, Head of Media Operations and Strategy, REA Group

Jonas has recently moved over from the UK to head-up REA Media nationally and will be based in Melbourne. His digital media career started in 1999 when he joined a start-up financial news and data website, called DigitalLook.com, which seven years later had grown to over 100 staff and was sold to CMC Markets. Thereafter Jonas launched WebAds UK, a specialist business and finance digital ad sales house before running the Ad Operations and Publisher Management teams for Hi-media – Europe’s largest independent ad network. Just prior to moving to Australia, Jonas was Director of Product at Videology, a video DSP. 

Lisa Bora BW

Lisa Bora, Industry Leader – Agency Sales, Development & Display Activation, Google Australia & New Zealand

As Industry Leader for Agency Sales, Development and Display Activation at Google AU/NZ, Lisa is charged with driving media and creative agency engagement across the full suite of Google media solutions. A dynamic and entrepreneurial senior leadership executive with over 19 years experience across media, entertainment, retail, and travel industries. Her previous roles span organisations such as News Limited, Paramount Pictures Home Entertainment, Qantas Holidays, Lend Lease and Village Roadshow.

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Sam Smith, Managing Director, ANZ

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Sam Smith is the the Managing Director, ANZ, for TubeMogul, an enterprise software company for brand advertising.

By reducing complexity, improving transparency and leveraging real-time data, the TubeMogul platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives.

Prior to TubeMogul, Smith worked as Senior Vice President of Adconion Media Group Australia, Head of Commercial Integration NewsLifeMedia, Ninemsn and Yahoo!7. He has held senior roles at content solutions business TCO, and was Managing Director of RedLever, Adconion’s branded entertainment unit.

Smith was involved in the launch of Ninemsn’s first video offering in 2004 and also in the creation of Yahoo!’s video channel launch in 2006.

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Alice Manners, Chief Executive Officer

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Alice is a senior digital and media specialist with more than 20 years’ experience working across the Asia Pacific region. She has held a number of roles with WPP Asia Pacific including most recently, GroupM Asia Pacific COO of Interaction since 2005. Appointed CEO of IAB Australia in August 2013, Alice is responsible for the overall management of the IAB and achievement of the organisation’s objectives, to represent and promote the interests of members, and to grow the interactive advertising industry. With the online industry undergoing a huge transformation and with more change ahead, Alice’s key focus will be to steer IAB Australia’s transition through this growth as an agent of change for both the IAB and the industry as a whole.

Please express your interest in presenting by sending an email with your brief on the topic you wish to cover to events@iabaustralia.com.au