Videos

Presented by Irene Joshy, Regional Creative Head, Kantar Insights, APAC

The 2022 IAB Australia Audio Summit provides attendees with information and inspiration on the streaming and podcasting advertising market. The summit includes the release of the 6th wave of IAB exclusive Audio Advertising State of the Nation, the latest techniques for measuring audio & podcast audiences, creative effectiveness, and impact as well as an overview of upcoming developments in programming, tech, and brand opportunities.

We introduce the recently published ID Explainer & Handbook, designed to help buyers and sellers prepare for the deprecation of third-party cookies. We will also review the latest related outputs and progress on Responsible Addressability and Predictable Privacy (Project Rearc) with IAB Tech Lab and gain valuable insights on the full range of related topics with a panel of local industry experts.

Session participants:
Shailley Singh, SVP of Product – IAB Tech Lab
Alison Costello, Head Of Digital – OMD Australia
Angelo Sinibaldi, Director of Data Products – Nine
Dan Richardson, Head of Data ANZ – Yahoo
Jonas Jaanimagi, Technology Lead – IAB Australia (moderator)

As we make steps to a cookie-less future many marketers have already faced up to the challenge of adjusting their measurement techniques to ensure they continue to achieve visibility into how their digital marketing is performing. Presenting a range of case studies, this session will provide ways to achieve sustainable and privacy compliant digital marketing strategies and measurement of success. Speakers will demonstrate how brands are using Market Mix Modelling, brand lift and attribution techniques to measure success as well as how they are using first-party data to drive insights and personalisation at scale.

Sessions include:

An Australian first Kantar brand-lift provides effective innovation for Podcast & CTV advertising, presented by Vanessa Adams, Associate Director Media & Digital, Kantar and Andreea Chirila, Associate Director Media & Digital, Kantar
Digital Marketing Attribution for a tourism destination, presented by Emily Primavera, Digital Marketing & Optimisation Manager, South Australian Tourism Commission
First-Party Data to Drive Insights and Personalisation at Scale, presented by David Porter, Vice President Global Media, Unilever and Richard O’Sullivan, VP and GM Australia and New Zealand, InMobi
Taking a creative approach to increasing Mondalez’s Facebook ROI, presented by Andy Ford, Head of Marketing Science, Australia & New Zealand, Facebook and Priyanka Dhyani, Growth and Shopper Analytics ANZJ, Mondelez International

Presented by Andy Ford, Head of Marketing Science, Australia & New Zealand, Facebook and Priyanka Dhyani, Growth and Shopper Analytics ANZJ, Mondelez International

Presented by Vanessa Adams, Associate Director Media & Digital, Kantar and Andreea Chirila, Associate Director Media & Digital, Kantar

Presented by Emily Primavera, Digital Marketing & Optimisation Manager, South Australian Tourism Commission

Presented by David Porter, Vice President Global Media, Unilever and Richard O’Sullivan, VP and GM Australia and New Zealand, InMobi

IAB Australia and Ipsos launch brand-new research report, presented by Kirsten Riolo, Director, Ipsos

Presented by David Raitt, GM Marketing Solutions, Near

Panel includes:
Gabbi Stubbs, APAC Product Strategy and Product Marketing, Adobe
Greg Kearney, Executive Manager Media and Marketing, Suncorp Group
Moritz von Sanden, National Sales Director at Audience360/Carsales
David Raitt, GM Marketing Solutions, Near
Moderated by Sarah Waladan, Director of Policy and Regulatory Affairs, IAB Australia.

A brand new report exclusive to IAB Australia, ‘The Context of Data Exchange in Australia’, will be launched at this session presenting key insights from a comprehensive consumer and trade research study on balancing data optimisation and respecting data consent. Fully assessing the consumer value exchange for data collection and usage, this study will reveal what consumers know about how their information is being collected and how its being used, the appeal of various value trades, the awareness of how privacy has changed over time and of changes due to take place. The research presentation will be followed by a discussion about the gap between market views versus consumer views of the data exchange and implications for marketers.

The science of ad and media measurement is evolving. As a key driver of ad effectiveness, brands and agencies are using new and interesting measures to empower creative development. This session explores a range of research measures such as attention measurement and neuroscience that can be employed to develop highly effective ads. Speakers will discuss creative and executional best practices for cutting-through, gaining attention and optimising ad creative and media placement to ensure your campaign has the best chance for success.

Speakers include:

Creative as the last unfair advantage, presented by Fiona Walford, Head of Creative Works, Google
How predictive attention estimates can inform ad performance, presented by Michael Follett, Managing Director, Lumen Research
Using attention signals as a feedback loop for contextual advertising, presented by Rob Hall, CEO, Playground xyz
Putting neuro to work for your brand, presented by Peter Pynta, CEO APAC, Neuro-Insight

Presented by Fiona Walford, Head of Creative Works, Google

Presented by Peter Pynta, CEO APAC, Neuro-Insight

Presented by Michael Follett, Managing Director, Lumen Research

Presented by Rob Hall, CEO, Playground xyz

Effective digital advertising relies on privacy, data security and transparency in a complex digital advertising landscape. This session will unpack the digital supply path presenting research and case studies demonstrating how advertisers are changing practices to get visibility of their own supply chain, set up media quality benchmarks to discover ways to optimize ad effectiveness and media investments. Speakers will share best practices on how advertisers can continue to drive media performance.

Speakers include:

How advertisers have taken action towards supply path optimisation, presented by Cameron Thorn, Global Head of Insight & Analytics, Method Media Intelligence
Trust and transparency in the programmatic ecosystem, presented by Clem Birdsall, Strategic Partnerships Director Australia and New Zealand, Integral Ad Science
How Media Quality Helps Drive More Effective Campaigns, presented by James Collier, Chef Data Officer, M&C Saatchi Group ANZ and Imran Masood, Country Manager ANZ, DoubleVerify

Presented by James Collier, Chef Data Officer, M&C Saatchi Group ANZ and Imran Masood, Country Manager ANZ, DoubleVerify

Presented by Clem Birdsall, Strategic Partnerships Director Australia and New Zealand, Integral Ad Science and Chanel Barta, Head of Customer Success ANZ, Integral Ad Science

Presented by Cameron Thorn, Global Head of Insight & Analytics, Method Media Intelligence

MeasureUp will culminate with a live announcement of this year’s MeasureUp Award winners. The IAB Australia MeasureUp Awards recognise and celebrate great Australian trade media research.

Presented by The Guardian

Presented by Braden Clarke, Programmatic Director, Val Morgan Outdoor

In this webinar we review the state of IAB Tech Lab’s ads.txt, app-ads.txt, and sellers.json specifications, designed to provide transparency through the programmatic supply chain, and we will provide related recommendations to both buyers and sellers.

A local Australian publisher will demonstrate the Supply Chain Validation service hosted within IAB Tech Lab’s Transparency Centre and we discuss the importance of programmatic transparency with a representative industry panel.

Session participants:
Gemma Beeley, Sydney Head of Digital – UM Australia
David Benjafield, Country Manager – MediaMath
Jill Wittkopp, Director of Product – IAB Tech Lab
Ben Murray, Director of Technology & Operations – Interplay Media
Jonas Jaanimagi, Technology Lead – IAB Australia (moderator)

In this Lunch and Learn we take a deeper look into the digital consumption, operations and impact for advertisers across both the Olympics and Paralympics. We hear from key stakeholders across Seven, Twitter and Adgile on their experiences and key learnings for future live events.

Speakers include:
Will Everitt – Director of Product Solutions, Seven
Joanna Davey – 7plus Product Mgr, Seven
Paul Moore – Digital EP of Sport, Seven
Nicole Bence – Network Digital Sales Director, Seven
Ian Wheeler – Global Content Partnerships, Twitter
Phil Hammond – Head of Data Partnerships, Adgile
Gai Le Roy – CEO, IAB Australia

In this webinar we explore the recent 2021 research conducted by IAB Australia on buyers’ Attitudes to Game Advertising. The research revealed key insights on the opportunities and barriers related to each of the various formats available for game advertising across all channels. We will then present and review the findings and then dive deeper into some of the key recommendations with a panel of local industry experts.

IAB Australia and Pureprofile have partnered to provide the media and marketing industry with a detailed report on ecommerce usage and trends, adoption of direct-to-consumer brands and engagement with loyalty programs. The report provides rich data collected in June prior to the latest round of lockdowns and provides a fascinating understanding of how shopping habits changed during COVID restrictions as well as how habits are likely to adjust as restrictions are lifted.

This webinar will mark the launch of the report with a summary of the findings followed by a panel of experts discussing online shopping trends, loyalty program data usage as well as examples of companies that have successfully changed their distribution and marketing strategies over the last 18 months.

Speakers:
Gai Le Roy, CEO, IAB Australia
Martin Filz, CEO, Pureprofile
Natalie Stanbury, Director of Research, IAB Australia
Mark Byrne, Executive Director – Digital Growth & Commerce, Dentsu
Andrew Stark, Executive Chair, Wine Communicators of Australia

In this webinar we review some of the updates from the The Video Council’s recently published CTV technical annex paper and will hear directly from IAB Tech Lab on some of the most recent and forthcoming standards and best practices. Look out for updated data on CTV consumption and revenue trends, key technical considerations, the benefits of buying CTV programmatically and top technical tips for buyers planning CTV campaigns.

Speakers:
Amit Shetty, VP, Programmatic Products and Partnerships, IAB Tech Lab
Flaminia Sapori, Nartional Head of Partnerships and Strategic Investment, Matterkind
James Young, Managing Director – Australia, Magnite
Katherine Sroka, Director of Advertising and Data Products – Melbourne, Nine
Mark Serhan, Senior Account Director, Xandr
Jonas Jaanimagi, Technology Lead, IAB Australia
Jenn Thomas, Head of Marketing and Memberships, IAB Australia