Videos

We introduce the recently published ID Explainer & Handbook, designed to help buyers and sellers prepare for the deprecation of third-party cookies. We will also review the latest related outputs and progress on Responsible Addressability and Predictable Privacy (Project Rearc) with IAB Tech Lab and gain valuable insights on the full range of related topics with a panel of local industry experts.

Session participants:
Shailley Singh, SVP of Product – IAB Tech Lab
Alison Costello, Head Of Digital – OMD Australia
Angelo Sinibaldi, Director of Data Products – Nine
Dan Richardson, Head of Data ANZ – Yahoo
Jonas Jaanimagi, Technology Lead – IAB Australia (moderator)

As we make steps to a cookie-less future many marketers have already faced up to the challenge of adjusting their measurement techniques to ensure they continue to achieve visibility into how their digital marketing is performing. Presenting a range of case studies, this session will provide ways to achieve sustainable and privacy compliant digital marketing strategies and measurement of success. Speakers will demonstrate how brands are using Market Mix Modelling, brand lift and attribution techniques to measure success as well as how they are using first-party data to drive insights and personalisation at scale.

Sessions include:

An Australian first Kantar brand-lift provides effective innovation for Podcast & CTV advertising, presented by Vanessa Adams, Associate Director Media & Digital, Kantar and Andreea Chirila, Associate Director Media & Digital, Kantar
Digital Marketing Attribution for a tourism destination, presented by Emily Primavera, Digital Marketing & Optimisation Manager, South Australian Tourism Commission
First-Party Data to Drive Insights and Personalisation at Scale, presented by David Porter, Vice President Global Media, Unilever and Richard O’Sullivan, VP and GM Australia and New Zealand, InMobi
Taking a creative approach to increasing Mondalez’s Facebook ROI, presented by Andy Ford, Head of Marketing Science, Australia & New Zealand, Facebook and Priyanka Dhyani, Growth and Shopper Analytics ANZJ, Mondelez International

Presented by Andy Ford, Head of Marketing Science, Australia & New Zealand, Facebook and Priyanka Dhyani, Growth and Shopper Analytics ANZJ, Mondelez International

Presented by Vanessa Adams, Associate Director Media & Digital, Kantar and Andreea Chirila, Associate Director Media & Digital, Kantar

Presented by Emily Primavera, Digital Marketing & Optimisation Manager, South Australian Tourism Commission

Presented by David Porter, Vice President Global Media, Unilever and Richard O’Sullivan, VP and GM Australia and New Zealand, InMobi

IAB Australia and Ipsos launch brand-new research report, presented by Kirsten Riolo, Director, Ipsos

Presented by David Raitt, GM Marketing Solutions, Near

Panel includes:
Gabbi Stubbs, APAC Product Strategy and Product Marketing, Adobe
Greg Kearney, Executive Manager Media and Marketing, Suncorp Group
Moritz von Sanden, National Sales Director at Audience360/Carsales
David Raitt, GM Marketing Solutions, Near
Moderated by Sarah Waladan, Director of Policy and Regulatory Affairs, IAB Australia.

A brand new report exclusive to IAB Australia, ‘The Context of Data Exchange in Australia’, will be launched at this session presenting key insights from a comprehensive consumer and trade research study on balancing data optimisation and respecting data consent. Fully assessing the consumer value exchange for data collection and usage, this study will reveal what consumers know about how their information is being collected and how its being used, the appeal of various value trades, the awareness of how privacy has changed over time and of changes due to take place. The research presentation will be followed by a discussion about the gap between market views versus consumer views of the data exchange and implications for marketers.

The science of ad and media measurement is evolving. As a key driver of ad effectiveness, brands and agencies are using new and interesting measures to empower creative development. This session explores a range of research measures such as attention measurement and neuroscience that can be employed to develop highly effective ads. Speakers will discuss creative and executional best practices for cutting-through, gaining attention and optimising ad creative and media placement to ensure your campaign has the best chance for success.

Speakers include:

Creative as the last unfair advantage, presented by Fiona Walford, Head of Creative Works, Google
How predictive attention estimates can inform ad performance, presented by Michael Follett, Managing Director, Lumen Research
Using attention signals as a feedback loop for contextual advertising, presented by Rob Hall, CEO, Playground xyz
Putting neuro to work for your brand, presented by Peter Pynta, CEO APAC, Neuro-Insight

Presented by Fiona Walford, Head of Creative Works, Google

Presented by Peter Pynta, CEO APAC, Neuro-Insight

Presented by Michael Follett, Managing Director, Lumen Research

Presented by Rob Hall, CEO, Playground xyz

Effective digital advertising relies on privacy, data security and transparency in a complex digital advertising landscape. This session will unpack the digital supply path presenting research and case studies demonstrating how advertisers are changing practices to get visibility of their own supply chain, set up media quality benchmarks to discover ways to optimize ad effectiveness and media investments. Speakers will share best practices on how advertisers can continue to drive media performance.

Speakers include:

How advertisers have taken action towards supply path optimisation, presented by Cameron Thorn, Global Head of Insight & Analytics, Method Media Intelligence
Trust and transparency in the programmatic ecosystem, presented by Clem Birdsall, Strategic Partnerships Director Australia and New Zealand, Integral Ad Science
How Media Quality Helps Drive More Effective Campaigns, presented by James Collier, Chef Data Officer, M&C Saatchi Group ANZ and Imran Masood, Country Manager ANZ, DoubleVerify

Presented by James Collier, Chef Data Officer, M&C Saatchi Group ANZ and Imran Masood, Country Manager ANZ, DoubleVerify

Presented by Clem Birdsall, Strategic Partnerships Director Australia and New Zealand, Integral Ad Science and Chanel Barta, Head of Customer Success ANZ, Integral Ad Science

Presented by Cameron Thorn, Global Head of Insight & Analytics, Method Media Intelligence

MeasureUp will culminate with a live announcement of this year’s MeasureUp Award winners. The IAB Australia MeasureUp Awards recognise and celebrate great Australian trade media research.

Presented by The Guardian

Presented by Braden Clarke, Programmatic Director, Val Morgan Outdoor

In this webinar we review the state of IAB Tech Lab’s ads.txt, app-ads.txt, and sellers.json specifications, designed to provide transparency through the programmatic supply chain, and we will provide related recommendations to both buyers and sellers.

A local Australian publisher will demonstrate the Supply Chain Validation service hosted within IAB Tech Lab’s Transparency Centre and we discuss the importance of programmatic transparency with a representative industry panel.

Session participants:
Gemma Beeley, Sydney Head of Digital – UM Australia
David Benjafield, Country Manager – MediaMath
Jill Wittkopp, Director of Product – IAB Tech Lab
Ben Murray, Director of Technology & Operations – Interplay Media
Jonas Jaanimagi, Technology Lead – IAB Australia (moderator)

In this Lunch and Learn we take a deeper look into the digital consumption, operations and impact for advertisers across both the Olympics and Paralympics. We hear from key stakeholders across Seven, Twitter and Adgile on their experiences and key learnings for future live events.

Speakers include:
Will Everitt – Director of Product Solutions, Seven
Joanna Davey – 7plus Product Mgr, Seven
Paul Moore – Digital EP of Sport, Seven
Nicole Bence – Network Digital Sales Director, Seven
Ian Wheeler – Global Content Partnerships, Twitter
Phil Hammond – Head of Data Partnerships, Adgile
Gai Le Roy – CEO, IAB Australia

In this webinar we explore the recent 2021 research conducted by IAB Australia on buyers’ Attitudes to Game Advertising. The research revealed key insights on the opportunities and barriers related to each of the various formats available for game advertising across all channels. We will then present and review the findings and then dive deeper into some of the key recommendations with a panel of local industry experts.

IAB Australia and Pureprofile have partnered to provide the media and marketing industry with a detailed report on ecommerce usage and trends, adoption of direct-to-consumer brands and engagement with loyalty programs. The report provides rich data collected in June prior to the latest round of lockdowns and provides a fascinating understanding of how shopping habits changed during COVID restrictions as well as how habits are likely to adjust as restrictions are lifted.

This webinar will mark the launch of the report with a summary of the findings followed by a panel of experts discussing online shopping trends, loyalty program data usage as well as examples of companies that have successfully changed their distribution and marketing strategies over the last 18 months.

Speakers:
Gai Le Roy, CEO, IAB Australia
Martin Filz, CEO, Pureprofile
Natalie Stanbury, Director of Research, IAB Australia
Mark Byrne, Executive Director – Digital Growth & Commerce, Dentsu
Andrew Stark, Executive Chair, Wine Communicators of Australia

In this webinar we review some of the updates from the The Video Council’s recently published CTV technical annex paper and will hear directly from IAB Tech Lab on some of the most recent and forthcoming standards and best practices. Look out for updated data on CTV consumption and revenue trends, key technical considerations, the benefits of buying CTV programmatically and top technical tips for buyers planning CTV campaigns.

Speakers:
Amit Shetty, VP, Programmatic Products and Partnerships, IAB Tech Lab
Flaminia Sapori, Nartional Head of Partnerships and Strategic Investment, Matterkind
James Young, Managing Director – Australia, Magnite
Katherine Sroka, Director of Advertising and Data Products – Melbourne, Nine
Mark Serhan, Senior Account Director, Xandr
Jonas Jaanimagi, Technology Lead, IAB Australia
Jenn Thomas, Head of Marketing and Memberships, IAB Australia

Environmental concerns continue to drive the growth of more sustainable product developments, business practices and a more circular economy. In this webinar we will review consumer trends and marketing approaches for sustainable products and marketplaces.

Speakers:
Lupe Prada, Senior Trade Marketing Manager, Gumtree
Sam Turley, Chief Creative Officer, Mindshare
Vinnie Ong, Founder and CEO, Happy Human
Tim Devine, Head of Innovation, AKQA
Shannon Fitzpatrick, Director of Advertising, Gumtree
Gai Le Roy, CEO, IAB Australia
Jenn Thomas, Head of Marketing and Memberships, IAB Australia

IAB gathered legal experts from eleven jurisdictions around the globe to examine how jurisdiction-specific privacy laws apply to the digital advertising industry, how the nuances in each of these laws create differing obligations for participants in digital ads transactions, and how a global privacy string (being developed by the IAB Tech Lab) could help address the challenge of demonstrating compliance with various jurisdictions’ notice and consent requirements.

This webinar will specifically highlight the results of our examination of Australia’s privacy laws and, more importantly, the practical impact of these laws on digital advertising participants and the transactions they typically undertake. We will also discuss how Australia’s laws fit into a global context and the nuances in how Australia strikes its own balance between transparency into how information about consumers is processed for digital advertising and consumers’ ability to be informed and make choices about that processing. Finally, we will turn our focus to the set of technical standards being developed by the IAB Tech Lab to aid participants in digital ads transactions in communicating their compliance with differing local privacy requirements.

Panellists:
Sophie Dawson, Partner, Bird and Bird LLP
Alex Hutchens, Partner, McCullough Robertson
Michael Hahn, SVP & General Counsel, IAB
Alex Cone, Vice President, Privacy & Data Protection, IAB Tech Lab
Moderator: Gai Le Roy, CEO, IAB Australia

Megan McEwin, Director of Policy & Regulatory Affairs at the AANA, gives a rundown on important upcoming changes to the Food and Beverage Code that will be applicable from November 1st 2021.

The update included:
- what is included in the new unified code
- new thresholds for the proportion of children in media audiences for certain types of food and beverage ads that apply to traditional and digital media
- classification of food and beverage standards
- what foods can be marketed to children under 15 years of age
- application in relation to sponsorships

Find out more about the IAB Australia Member Benefits: https://iabaustralia.com.au/member-benefits/

In this webinar we will cover off the state of search advertising, its role in the media mix and using search intelligence to optimise media & marketing decisions.

The search market in Australia continues to be the largest sector for digital advertising and in 2020 was worth $4.3B. As search continues to grow and expand into new areas such as visual and commerce search, we will look to provide brands and agencies a clear understanding of options in this space whether they are just starting out on their search journey or developing their strategies further.

Find our upcoming webinars: www.iabaustralia.com.au

This webinar will look at the world of gaming and clearing up common misconceptions around the audience and environment. We will work with experts to provide new research and key insights into Gamers as well as showcasing the opportunities available for brands in the space.

Register for our upcoming webinars: www.iabaustralia.com.au

This webinar looks at how the marketing industry is helping brands and retailers make the most of both an increase in e-commerce activity and encouraging consumers to head back instore. Gai Le Roy, CEO of IAB Australia, is joined by Mark Mansour, Director, Client Partnerships & Sales, Cartology; Dean Vocisano, Country Manager, Shopfully; Lottie Laws, Sales Director, Pinterest and Roger Dunn, General Manager, GroupM Commerce.

Find our upcoming webinars: https://iabaustralia.com.au/events-and-training/upcoming-events-training/

How is programmatic DOOH being used to enhance OOH media campaigns? How is DOOH being used in omni-channel programmatic campaigns? Join us for this one hour update with local case studies from QV, Volvo, Tourism Australia and Mercedes as well an overall update on the state of play of this emerging part of the market.

Find our upcoming webinars: www.IABAustralia.com.au

In this webinar we will review the state-of-play for Identity and the categories of solutions to come – and will also introduce IAB Tech Lab’s recently released specifications and best practices to support re-architecting digital media for addressability, accountability and privacy.

Participants
Jessica Miles, Country Manager ANZ – Integral Ad Science
Alex Cone, Senior Director, Product Management – IAB Tech Lab
Deb O’Sullivan, VP Enterprise Sales ANZ – LiveRamp
Lachlan McDivitt, Senior Director, Trading, ANZ – The Trade Desk
Jonas Jaanimagi, Technology Lead – IAB Australia (moderator)

Session structure
Welcome & Intro
Overview of Responsible Addressability & Predictable Privacy Standards
Panel Discussion
Attendee Q&A

An industry panel discussing the impacts of, and recommendations for, Apple's mandatory AppTrackingTransparency policy due to be released within Apple’s forthcoming iOS 14.5

Participants:
Manuela Cadd, Country Manager AU/NZ – Verve Group
Lloyd Lim, Director of Product Management, Mobile – PubMatic
Richard O’Sullivan, Vice President Australia & New Zealand – InMobi
Jonas Jaanimagi, Technology Lead – IAB Australia (moderator)

This video is a very useful SKAdNetwork (SKAN) API explainer from IAB Tech Lab.

The mandatory AppTrackingTransparency policy is due to be released within Apple’s forthcoming iOS 14.5 in March 2021. Thereafter all iPhone, iPad, and Apple TV app developers will need to receive a user’s permission to track their activity across other apps and websites via their device’s advertising identifier (IDFA), for targeted advertising and to measure campaign effectiveness.

This session includes an introduction to the SKAdNetwork (SKAN) API and series of explainers, delivered by IAB Tech Lab

Join us as we run through the IAB Online Advertising Expenditure Report compiled by PwC for the 2020 Calendar Year highlighting the key areas of growth and opportunities for the market. We will then be joined by a panel of Media Agency experts to discuss the opportunities for 2021 and beyond.

Presenters:
Gai Le Roy, CEO, IAB Australia
Sarah Keith, Managing Director, Paykel Media
Liesa Newland, Head of Investment Intelligence, Group M
Nick Durrant, General Manager Investment, MAGNA