The IAB Australia team are returning to Brisbane for our third year to provide a market update together with a range of local industry colleagues. IAB members, agencies and marketers attended this session with over two hours of content followed by networking.
The presentation from the day can be found here.
Agenda:
Session | Speaker/s |
|---|---|
Registration and light breakfast | |
Market Update - Digital ad investment, digital media consumer trends, measurement trends, commerce & retail media | Gai Le Roy, CEO, IAB Australia |
Fireside chat: Driving Efficiency & Effectiveness | Alison Costello, Managing Director, OMD Australia Taylor Murray, Head of Transformation, Amart |
Technology, Data & AI Updates | Jonas Jaanimagi, Technology Lead, IAB Australia |
Retail Media Deep Dive | Janice Hoogeveen, Head of Marketing, Retail Media, Terry White Chemmart Rob Odd, Regional CEO, Epsilon Gai Le Roy, CEO, IAB Australia (moderator) |
Local Panel Discussion | Casey Greig, Head of Strategy, Audience Group Marcel Hashimoto, Head of Media, Youi Insurance Kirsten Bucceri, Sales Executive, Nine Kelly Healy, General Manager Client Partnerships QLD/SA/WA, News Corp Australia Vikki Pearce, Head of Digital (Melbourne and Brisbane), Zenith Media (moderator) |