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    MeasureUp 2020

    The IAB MeasureUp conference is the only measurement focused conference in Australia providing insight into both marketing outcomes and the science of measurement.

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    Beyond The Cookie: Mapping The Future

    This paper provides direction to resources that can help marketers, ad agencies and media owners find out more about the impending cookie changes and the impact on their digital marketing and measurement activities.

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    New and Niche Publishers Guide to Digital Advertising

    This guide aims to assist new and niche digital publishers capitalise on the advantages of their media environments.

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    Online Advertising Expenditure Report

    Latest industry revenue data for FY20 and June quarter for the Australian digital advertising market.

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    Data Handbook 2020

    This document focuses specifically on the definitions and usage of data in relation to digital marketing and our intent is to provide you with a solid set of useful considerations.

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    Australian Digital Advertising Practices 2020

    The Australian Digital Advertising Practices have been created specifically for advertisers by a cross-industry team of advertisers, media agencies, digital publishers and subject matter experts.

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    IAB Resources

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    IAB Member Q&A: Streaming Audio & Podcast Measurement

    On October 21, 2020

    In this article IAB Audio Council members provide updates on measurement metrics and methods for assessing the effectiveness of...

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    Recent Articles

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    Blog Articles

    AdTech Matters – SSAI update, Handy Free Tools & an OMSDK Update

    On October 21, 2020

    Every fortnight we’ll bring you some technical updates that we feel you’ll find useful. Today’s topics are SSAI, OMSDK...

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    Upcoming IAB Events

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    MeasureUp 2020

    Tuesday, 20 Oct 2020

    Back in 2020 for its fourth year, the IAB MeasureUp conference is the only measurement focused conference in Australia...

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    News

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    Playground xyz and Are Media win inaugural IAB MeasureUp Awards

    On October 19, 2020

    20th October 2020: Sydney, Australia - IAB Australia today announced Playground xyz and Are Media (formerly Bauer Media) as...

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    IAB Australia is the peak trade association for online advertising in Australia.

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