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    Online Advertising Expenditure Report December 2021

    The latest IAB Australian Online Advertising Expenditure Report provides data on the CY20 and December quarter Australian digital advertising market.

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    State of Investment and Agency Trends 2021

    Join us as we run through the IAB Online Advertising Expenditure Report compiled by PwC for the 2020 Calendar Year highlighting the key areas of growth and opportunities for the market.

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    Attitudes To Video Digital Advertising Report 2021

    As the investment into Video continues to significantly grow into 2021, the IAB Video Council went to market with an Attitudes to Digital Video survey to dive deeper into the video space.

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    Affiliate Marketing Australian Industry Review 2021

    This third annual industry review explores current experiences and plans with Affiliate Marketing amongst marketers and agencies in Australia.

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    Beyond The Cookie: Mapping The Future

    This paper provides direction to resources that can help marketers, ad agencies and media owners find out more about the impending cookie changes and the impact on their digital marketing and measurement activities.

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    New and Niche Publishers Guide to Digital Advertising

    This guide aims to assist new and niche digital publishers capitalise on the advantages of their media environments.

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    Online Advertising Expenditure Report

    Latest industry revenue data for September quarter for the Australian digital advertising market.

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    Data Handbook 2020

    This document focuses specifically on the definitions and usage of data in relation to digital marketing and our intent is to provide you with a solid set of useful considerations.

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    Australian Digital Advertising Practices 2020

    The Australian Digital Advertising Practices have been created specifically for advertisers by a cross-industry team of advertisers, media agencies, digital publishers and subject matter experts.

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    IAB Resources

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    IAB Member Q&A: Pause your game, this is important!

    On February 25, 2021

    Gaming’s popularity has been on the rise and the events of 2020 have accelerated the uptake with many consumers...

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    Recent Articles

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    Google Confirms Plans for Future Targeting & Measurement

    On March 04, 2021

    This morning's announcement from Google now confirms that once Chrome blocks the use of third-party cookies, the only approach...

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    Upcoming IAB Events

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    State of Investment and Agency Trends in 2021

    Thursday, 4 Mar 2021 11am - 12pm

    Join us as we run through the IAB Online Advertising Expenditure Report compiled by PwC for the 2020 Calendar...

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    News

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    Investment in Australian Digital Advertising Rebounds with 29.7% growth from previous quarter

    On February 22, 2021

    Total digital advertising market reaches $9.5 billion in 2020 Tuesday 23rd February 2021:  The Australian digital advertising market enjoyed...

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    IAB Australia is the peak trade association for online advertising in Australia.

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