grow sustainable and diverse investment in digital advertising in Australia
We produce resources to improve the foundations of digital advertising and strengthen the supply chain for advertisers.
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Featured · Research · 1 September 2026
Future of Measurement Report 2026
Uncover the future of measurement with insights on evolving practices and data needs for the Australian market and beyond.
Continue reading →: Future of Measurement Report 2026
research & resources
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ResearchAudio Buyer’s Guide Glossary 2026
IAB Australia has released the Audio Buyer's Guide Glossary 2026, a reference for the key terms, formats and metrics used when planning, buying and…
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Research
IAB Data Clean Rooms in Commerce 2026
Data Clean Rooms in Commerce is a practical framework to help retailers, brands, agencies, publishers and technology partners decide when a data clean room…
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recent articles
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Perspectives
Local Agentic Advertising Sellers Pilot – FAQs
Explore the local agentic seller pilot and understand its impact on Agentic Advertising and the Australian advertising landscape.
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Perspectives
Agentic advertising is coming. Here is what Australian sellers can do now.
Explore agentic advertising and what Australian sellers can do now to shape industry standards and improve their processes and prepare.
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Blog
MeasureUp Wrap-Up for 2026
Explore the highlights from MeasureUp wrap up 2026 and discover key insights for the future of measurement in the industry.
events & training
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Events & training
IAB Australia 21st Birthday Celebration
latest from the podcast
The IAB Australia Podcast: conversations with the people shaping digital advertising in Australia.
Latest episode
Lower Carbon in Digital Advertising: Triple Win for Businesses
In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Arum Nixon, Australian Chapter Lead at Ad Net Zero, and Nicola Harvey, Head of Strategic Initiatives at The Guardian Australia, to unpack Ad Net Zero's new white paper, Triple Win for Marketers. With new analysis showing advertising can account for more…
About this episodelatest news
Media releases.
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News
Six in ten Australians now discover brands through creators, new IAB Australia research finds
Discover insights from the Creator Connect report on how creators influence Australian consumers' trust and purchase decisions.
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News
IAB Australia review finds industry needs shared data standards as advertising measurement grows more complex
Tuesday 1st September 2026: IAB Australia has released the first wave of findings from its Future of Measurement review, which highlight that Australian media…
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News
Internet advertising records strongest growth in four years, reaching $19.8 billion in FY26
Australia's internet advertising grew 14.0% in FY26, reaching $19.8 billion, marking the strongest growth in four years.
meet our members
Publishers, platforms, agencies, ad tech companies and brands shaping digital advertising in Australia.
