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    Online Advertising Expenditure Report

    Latest industry revenue data for FY20 and June quarter for the Australian digital advertising market.

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    Data Handbook 2020

    This document focuses specifically on the definitions and usage of data in relation to digital marketing and our intent is to provide you with a solid set of useful considerations.

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    Australian Digital Advertising Practices 2020

    The Australian Digital Advertising Practices have been created specifically for advertisers by a cross-industry team of advertisers, media agencies, digital publishers and subject matter experts.

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    Connected TV Handbook 2020

    As TV becomes increasingly digital, Connected TV is one of the fastest growing mediums and there’s a good reason why! Check out the updated CTV Handbook from the IAB Video Council.

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    IAB Resources

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    Beyond the Cookie – Mapping the Future of Marketing Measurement

    On September 24, 2020

    The IAB Australia Ad Effectiveness Council have published this paper to help the industry understand what impact the deprecation...

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    Recent Articles

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    Blog Articles

    AdTech Matters – iOS 14, Tech Lab’s REBOOT and OM SDK for web video

    On September 23, 2020

    Every fortnight we’ll bring you some technical updates that we feel you’ll find useful. Today’s topics are iOS 14,...

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    Upcoming IAB Events

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    Digital Advertising for Financial Services

    Thursday, 1 Oct 2020 11am - 12pm

    Australian financial advertisers have continued to commit consistently strong investment in digital advertising through 2020. In this webinar we...

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    News

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    IAB announces plans to future proof audience measurement

    On September 16, 2020

    17th September 2020: IAB Australia has laid out its plans to future proof the industry supported standardised digital audience...

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    IAB Australia is the peak trade association for online advertising in Australia.

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