Online Advertising Expenditure Report

Latest industry revenue data for FY20 and June quarter for the Australian digital advertising market.

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Data Handbook 2020

This document focuses specifically on the definitions and usage of data in relation to digital marketing and our intent is to provide you with a solid set of useful considerations.

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Australian Digital Advertising Practices 2020

The Australian Digital Advertising Practices have been created specifically for advertisers by a cross-industry team of advertisers, media agencies, digital publishers and subject matter experts.

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Connected TV Handbook 2020

As TV becomes increasingly digital, Connected TV is one of the fastest growing mediums and there’s a good reason why! Check out the updated CTV Handbook from the IAB Video Council.

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IAB Resources

Contextual Targeting – A Guide

On September 21, 2020

Contextual Targeting: The Answer to Brand-Safe Ad Environments? Today’s increasing privacy concerns, coupled with the cookie’s demise, means marketers...

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Recent Articles

Blog Articles

What You Need to Know: iOS14 Privacy Changes and OpenRTB

Posted by Jonas Jaanimagi On September 17, 2020

This is a blog post from Amit Shetty at IAB Tech Lab as an update to a recent webinar...

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Upcoming IAB Events

Digital Advertising for Financial Services

Thursday, 1 Oct 2020 11am - 12pm

Australian financial advertisers have continued to commit consistently strong investment in digital advertising through 2020. In this webinar we...

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News

IAB announces plans to future proof audience measurement

On September 16, 2020

17th September 2020: IAB Australia has laid out its plans to future proof the industry supported standardised digital audience...

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IAB Australia is the peak trade association for online advertising in Australia.

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