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    Online Advertising Expenditure Report

    Latest industry revenue data for FY20 and June quarter for the Australian digital advertising market.

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    Data Handbook 2020

    This document focuses specifically on the definitions and usage of data in relation to digital marketing and our intent is to provide you with a solid set of useful considerations.

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    Australian Digital Advertising Practices 2020

    The Australian Digital Advertising Practices have been created specifically for advertisers by a cross-industry team of advertisers, media agencies, digital publishers and subject matter experts.

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    Connected TV Handbook 2020

    As TV becomes increasingly digital, Connected TV is one of the fastest growing mediums and there’s a good reason why! Check out the updated CTV Handbook from the IAB Video Council.

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    IAB Resources

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    Contextual Targeting – A Guide

    On September 21, 2020

    Contextual Targeting: The Answer to Brand-Safe Ad Environments? Today’s increasing privacy concerns, coupled with the cookie’s demise, means marketers...

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    Recent Articles

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    Blog Articles

    What You Need to Know: iOS14 Privacy Changes and OpenRTB

    Posted by Jonas Jaanimagi On September 17, 2020

    This is a blog post from Amit Shetty at IAB Tech Lab as an update to a recent webinar...

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    Upcoming IAB Events

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    Digital Advertising for Financial Services

    Thursday, 1 Oct 2020 11am - 12pm

    Australian financial advertisers have continued to commit consistently strong investment in digital advertising through 2020. In this webinar we...

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    News

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    IAB announces plans to future proof audience measurement

    On September 16, 2020

    17th September 2020: IAB Australia has laid out its plans to future proof the industry supported standardised digital audience...

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    IAB Australia is the peak trade association for online advertising in Australia.

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