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Online Advertising Expenditure Report

Latest industry revenue data for FY20 and June quarter for the Australian digital advertising market.

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Data Handbook 2020

This document focuses specifically on the definitions and usage of data in relation to digital marketing and our intent is to provide you with a solid set of useful considerations.

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Australian Digital Advertising Practices 2020

The Australian Digital Advertising Practices have been created specifically for advertisers by a cross-industry team of advertisers, media agencies, digital publishers and subject matter experts.

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Connected TV Handbook 2020

As TV becomes increasingly digital, Connected TV is one of the fastest growing mediums and there’s a good reason why! Check out the updated CTV Handbook from the IAB Video Council.

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IAB Resources

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IMAA Market Presentation September 2020

On September 29, 2020

Beyond the Cookie – Mapping the Future of Marketing Measurement
On September 24, 2020 Read more
General
Contextual Targeting – A Guide
Posted by Jonas Jaanimagi On September 21, 2020 Read more
DOOH IAB Australia Industry Resources
On September 21, 2020 Read more

Recent Articles

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Blog Articles

AdTech Matters – iOS 14, Tech Lab’s REBOOT and OM SDK for web video

On September 23, 2020

Every fortnight we’ll bring you some technical updates that we feel you’ll find useful. Today’s topics are iOS 14,...

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Blog Articles

What You Need to Know: iOS14 Privacy Changes and OpenRTB

This is a blog post from Amit Shetty at IAB Tech Lab as an update to a recent webinar...
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Blog Articles, General

Summary of ACCC’s News Media and Digital Platforms Mandatory Bargaining Code

The ACCC has released a draft mandatory code for news media bargaining with digital platforms. The draft legislation and...
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Blog Articles

ads.txt: Don’t Blame the Tools, Learn How to Use Them

This is a blog post from Alex Cone at IAB Tech Lab. Please click here to visit the original...
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Upcoming IAB Events

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Digital Advertising for Financial Services

Thursday, 1 Oct 2020 11am - 12pm

Australian financial advertisers have continued to commit consistently strong investment in digital advertising through 2020. In this webinar we...

Open Measurement – Cross Screen Video Measurement & Verification
Thursday, 8 Oct 2020 11am - 12pm Webinar Read more
On the Move: Real Estate Media and Marketing
Thursday, 15 Oct 2020 11am - 12pm Webinar Read more
MeasureUp 2020
Tuesday, 20 Oct 2020 Read more

News

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IAB announces plans to future proof audience measurement

On September 16, 2020

17th September 2020: IAB Australia has laid out its plans to future proof the industry supported standardised digital audience...

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IAB Australia is the peak trade association for online advertising in Australia.

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