Retail Media Working Group

The IAB Retail Media Working Group help to set standards, educate and drive collaboration across the industry. 

The Retail Media Working Group is made up of the following members:

  • Marc Lomas, Amazon
  • Robbie Hills, Cartology
  • Elle Hassett, Coles 360
  • Roger Dunn, CitrusAd
  • Colin Barnard, Criteo
  • Lachlan Brahe, Endeavour Group
  • Adrian Vallelonga, Google
  • Andrew Pascoe, Hatched
  • Hope Williams, IPG Media Brands
  • John Harvey Faurholt, Microsoft
  • Vartika Arora-Patel, OMD
  • Barry McGhee, oOh!media
  • Brandon Lee, PubMatic
  • Andrew Gilbert, Yahoo!
  • Harrison Bland, Zenith Media
  • Hugh Cameron, Zitcha

If you have any questions relating to the work being carried out by this Group, please email


Recent work from the Retail Media Working Group:

Retail Media Glossary of Terms – download here (September 2023)