Our Team

Chair - Matt Rowley

IAB Australia Chair & CEO, Pedestrian Group

Matt is responsible for all the digital (including BVOD) and print advertising revenue generated at Nine. This includes the titles nine.com.au, 9Honey, 9Now, The Sydney Morning Herald, The Age, the Australian Financial Review, Brisbane Times and WA Today. He leads teams across ten major verticals, including travel, luxury, auto, sport and finance, as well as agency and direct sales.

Matt’s extensive background as a global marketer, creative agency head and digital publisher makes him well placed to drive results for Nine customers. His previous roles include Director of Content Marketing at Cirrus Media Australia and Managing Director within the Publicis Groupe in London.

Gai Le Roy


With over 15 years’ experience in online media, Gai brings extensive industry knowledge, project management and research expertise. Nominated as CEO in 2018, Gai also spent many years as the Director of Research at IAB Australia. Her expertise in research and measurement positions her pefectly to drive the IAB, and helps push IAB’s programs to stimulate online and mobile display as well as search investment by standardising and simplifying online audience and media measurement. She also chairs the IAB Australia Measurement Council, and leads the IAB councils in their measurement and research projects. Among others, her previous roles include General Manager of Audience Insights and Research at Fairfax Media, Insights Manager at ninemsn, Programmes Manager at IAB Australia and VP – Research and Audience Measurement at Nielsen Online.

Jonas Jaanimagi

Technology Lead

Jonas has been working as Technology Lead for IAB Australia since January 2017, having previously been a board member for almost 5 years. Prior to this he was Head of Media Strategy and Operations as well as Head of Media at REA Group.

Jonas’s digital career began in 1999 when he joined a start-up financial publisher with three people, which over an 8-year period grew to an organisation of over 100 staff. Jonas then founded and launched WebAds UK, a specialist business and finance digital ad-sales house. After successfully driving the business to profitability, Jonas was head-hunted by Hi-Media, Europe’s largest independent ad network with access to more than 150 million unique users.

Prior to moving to Australia with REA Group in 2012, Jonas worked at Videology as the Director of Product Management for Europe.

Christian Manie

Director of Content

Christian is the Director of Content for IAB Australia, bringing 15 years of media experience to the production of IAB’s written and graphic content. Christian has varied experience in the research, writing, editing, design and production of news and magazine publications, as well as years of digital knowledge garnered from varied staff and freelance roles as a content creator, freelance writer and digital producer, including a year as a digital producer for IAB.

Having spent a good amount of time living and working overseas, Christian has been an editor and writer at daily news publications, worked in publishing and sales and has been a political campaign manager at the local and county level in the U.S.

Within Christian’s purview at the IAB is researching our positions and policies and clear articulation of those to members and media, the creation of company materials, papers, reports and articles, shooting and creating video content, managing our blog, and the management and maintenance of IAB’s digital properties.

Natalie Stanbury

Director of Research

Natalie Joined IAB Australia as Director of Research in February 2019, managing the IAB’s relationship with Nielsen developing independent, inclusive and transparent digital audience measurement system and other IAB work toward the development of effective measurement solutions and standards for the online advertising industry. Natalie brings her a depth of experience and industry knowledge, having been Research director at News Corp and spending five years as head of research and insights at Fairfax Media, as well as working with Ninemsn and Ticketek.

Jennifer Thomas

Head of Marketing and Membership

Jenn is Head of Marketing and Membership for IAB Australia and brings over 10 years of experience across Sponsorships and Strategic Sales in the TV and Digital space. Working across a range of media owners in the Australian Market such as ninemsn, Fairfax Media and Yahoo7 has given Jenn extensive commercial and marketing experience. Her passion for the digital advertising industry and the community within it puts her in good stead in her current role within the IAB.

Tiffany Hill

Office and Training Manager

Tiffany manages  training and mentorship programmes as well operations for the IAB team and community. Tiff is a highly experienced administrative and executive assistant.