Our Team

Gai Le Roy

CEO

With over 15 years’ experience in online media, Gai brings extensive industry knowledge, project management and research expertise. Nominated as CEO in 2018, Gai also spent many years as the Director of Research at IAB Australia. Her expertise in research and measurement positions her perfectly to drive the IAB, and helps push IAB’s programs to stimulate online and mobile display as well as search investment by standardising and simplifying online audience and media measurement. She also chairs the IAB Australia Measurement Council, and leads the IAB councils in their measurement and research projects. Among others, her previous roles include General Manager of Audience Insights and Research at Fairfax Media, Insights Manager at ninemsn, Programmes Manager at IAB Australia and VP – Research and Audience Measurement at Nielsen Online.

Jonas Jaanimagi

Technology Lead

Jonas has been working as Technology Lead for IAB Australia since January 2017, having previously been a board member for almost 5 years. Prior to this he was Head of Media Strategy and Operations as well as Head of Media at REA Group.

Jonas’s digital career began in 1999 when he joined a start-up financial publisher with three people, which over an 8-year period grew to an organisation of over 100 staff. Jonas then founded and launched WebAds UK, a specialist business and finance digital ad-sales house. After successfully driving the business to profitability, Jonas was head-hunted by Hi-Media, Europe’s largest independent ad network with access to more than 150 million unique users.

Prior to moving to Australia with REA Group in 2012, Jonas worked at Videology as the Director of Product Management for Europe.

Natalie Stanbury

Director of Research

Natalie joined IAB Australia as Director of Research in February 2019, managing the IAB’s relationship with Nielsen developing independent, inclusive and transparent digital audience measurement system and other IAB work toward the development of effective measurement solutions and standards for the online advertising industry. Natalie brings her a depth of experience and industry knowledge, having been Research director at News Corp and spending five years as head of research and insights at Fairfax Media, as well as working with Ninemsn and Ticketek.

Jennifer Thomas

Head of Marketing and Membership

Jenn is Head of Marketing and Membership for IAB Australia and brings over 10 years of experience across Sponsorships and Strategic Sales in the TV and Digital space. Working across a range of media owners in the Australian Market such as ninemsn, Fairfax Media and Yahoo7 has given Jenn extensive commercial and marketing experience. Her passion for the digital advertising industry and the community within it puts her in good stead in her current role within the IAB.

Kristen profile

Kristen Williams

Design and Content Manager

Kristen joined IAB Australia as Design and Content Manager in 2021, managing the IAB’s design and digital company content. Kristen brings over eight years of experience in design, content and digital marketing in the tech and NFP sector around Africa and Australia. She is passionate about using design to bring information and data to life, and accessible design practices. Her love for design and digital content make her a great fit at the IAB.

Tiffany Hill

Office and Training Manager

Tiffany manages training and mentorship programmes as well operations for the IAB team and community. Tiff is a highly experienced administrative and executive assistant.