Our Board

Matt Rowley

CEO, Pedestrian Group

Matt is responsible for all the digital (including BVOD) and print advertising revenue generated at Nine. This includes the titles nine.com.au, 9Honey, 9Now, The Sydney Morning Herald, The Age, the Australian Financial Review, Brisbane Times and WA Today. He leads teams across ten major verticals, including travel, luxury, auto, sport and finance, as well as agency and direct sales.

Matt’s extensive background as a global marketer, creative agency head and digital publisher makes him well placed to drive results for Nine customers. His previous roles include Director of Content Marketing at Cirrus Media Australia and Managing Director within the Publicis Groupe in London.

Melina Cruickshank

Chief Audience and Marketing Officer, REA Group

Melina brings to the IAB more than 20 years’ experience in online product, marketing and publishing roles in Australia and the UK, with wide ranging experience across advertising, e-commerce, online classifieds and transactional customer channels. Prior to joining REA Group Melina was Chief Editorial and Marketing Officer at Domain. She also led the product and audience divisions as Group Director at Life Media. Melina holds a BA (Hons) from Monash University and Grad Diploma from Birkbeck University of London. She is also a graduate member of the Australian Institute of Company Directors.

Neil Robinson

Managing Director, Digital, News Corp

Neil is presently Managing Director, Digital, at News Corp, where he leads transformation of the digital solutions portfolio across News’ media, content and acquisition assets. Neil brings to the IAB more than 20 years of experience across digital and media in sales and customer engagement, and is a leading strategist across corporate and SMB. He has worked with many of the world’s most well-known brands to deliver cost-effective and transformative digital strategies and solutions. Prior to his current role with News in Sydney, Neil was Chief Revenue Officer at Rokt in New York, and has publisher sales-management experience in UK, Australia, Northern America and Singapore.

Tereza Alexandratos

Director of Commercial Operations, The Guardian Australia

Tereza Alexandratos is Director of Commercial Operations at The Guardian Australia and brings to IAB Australia over 15 years’ experience, spanning across media and creative agencies and major publishers in roles across creative, planning and media sales. She has previously worked as Director of Digital Commercialisation at Fairfax Media and held roles at News Life Media, News Corp and M&C Saatchi, Nine and Double Click.

Nicole Bence

Network Digital Sales Director - Seven Network

Rhys Williams

Director, Media Platforms (DoubleClick & Google Analytics 360), Google Australia & New Zealand

Rhys is Google’s Director of Media Technology Solutions, Australia/NZ, where he works with large advertisers, their agencies and publishers to harness the power of Google technology and the DoubleClick platform. Rhys joined Google in 2011 and has led the DoubleClick team in Australia/NZ for the past 6 years.

Prior to Google, Rhys spent seven years at Haymarket Media Group where he was responsible for web, mobile and digital operations across Asia Pacific. Throughout his career, Rhys has held various roles at advertising agencies, publishers and technology startups in the UK and Australia.

Rhys thrives at the intersection of media and technology, and is passionate about the transformative role that digital technology plays in marketing and media.

Mark Bamford

Director, Simpsons Solicitors

Mark is a Director at Simpsons Solicitors and has over 18 years of experience in private practice working within the media, communications, and entertainment sectors. His experience covers corporate and finance law, media and broadcast regulation as well as trade practices. His clients include participants in the digital media industry as well as international and local film, television and music companies. Mark is also currently a board member of the Australian Interactive Media Industry Association (AIMIA).

Paul Sigaloff

Managing Director, Verizon Media

With over 19 years’ experience in media and sales Paul Sigaloff is one of Australia’s preeminent figures within the media industry. Known for his leadership and passion for digital media, Paul is Managing Director of Verizon Media ANZ, leading a portfolio of dynamic digital media and technology brands under the Oath umbrella. These include Yahoo Finance, Yahoo News, HuffPost, TechCrunch, Engadget and Tumblr, which combined reach approximately half the total online audiences of Australia and New Zealand. As a board member of the IAB and Advertising Week APAC, Paul influences digital standards and trends that shape the media industry. Throughout the last 12 months Paul has overseen approximately 10 cents in every dollar invested with digital media publishers in Australia. Before being appointed to his current position, Paul was Chief Revenue Officer at Yahoo7, where he led the commercialisation of Australia’s most successful and number one catch-up TV service, Plus7. Prior to that, he was Commercial Director of the organisation, managing and overseeing several teams across product development and new market opportunities, as well as developing and identifying innovative business initiatives.

Naomi Shepherd

Group Industry Director, Facebook

Naomi is an experienced digital executive with a passion for finding innovative and agile solutions. She has worked at Facebook for the past seven years and prior to her present role was Head of Brand.