Our Councils

Much of the success achieved by the IAB originates from the work of the IAB Councils. Essentially working groups of members’ representatives, the Councils shape the policy and initiatives of the IAB in striving to achieve its core objectives.

Each Council sets its own agenda and leverages the skills, experiences and networks of the Members to set annual programs of work, identify resources required, work with partner organisations such as external research providers, and submit recommendations to the IAB Australia Board. Councils comprise a wide range of IAB Member companies, providing a broad, collective voice in addressing key issues and challenges faced by the industry, by marketers and by the members’ own organisations. Councils meet monthly and are chaired by the IAB personnel.  

Find more information on each of the IAB Councils below.