Much of the success achieved by the IAB originates from the work of the IAB Councils. Essentially working groups of members’ representatives, the Councils shape the policy and initiatives of the IAB in striving to achieve its core objectives.
Each Council sets its own agenda and leverages the skills, experiences and networks of the Members to set annual programs of work, identify resources required, work with partner organisations such as external research providers, and submit recommendations to the IAB Australia Board. Councils comprise a wide range of IAB Member companies, providing a broad, collective voice in addressing key issues and challenges faced by the industry, by marketers and by the members’ own organisations. Councils meet monthly and are chaired by the IAB personnel.
Find more information on each of the IAB Councils below.
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Executive Technology Council
IAB Australia announced in June 2017 the formation of the IAB Executive Technology Council, which takes full advantage of...
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Ad Effectiveness Council
The Ad Effectiveness Council, was established in March 2017 to help industry identify and refine the best methods to...
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Audience Measurement Council
The IAB Audience Measurement Council is the peak Australian industry group addressing the challenges of digital audience media measurement....
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Audio Council
IAB Australia launched the Audio Council in 2015 in response to the growth of the Australian digital audio marketplace....
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Data Council
The IAB Data Council was convened in 2018 to provide the industry with education on the definitions and management...
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Standards and Guidelines Council
The IAB Standards and Guidelines Council has the below purpose & obligations: Identify Standards and Guidelines both nationally and...
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Video Advertising Council
The Video Advertising Council was formed in 2014 to help support the growth of an area of the market...
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