IAB Australia announced in June 2017 the formation of the IAB Executive Technology Council, which takes full advantage of the IAB’s scale, competencies and member base to identify and address critical issues in advertising technology innovation.
This council provides key insights, leadership, and guidance with a particular focus on the digital value chain. Working in a collaborative manner with our technology-focused councils on several of the ongoing projects – and providing a more strategic oversight on what we should focus on as an industry body moving forwards from a technological perspective.
Executive Technology Council member representatives:
- Phil Cowlishaw – Adobe
- Steve Geelan – Cartology
- Barney Pierce – Google
- Nina Vanneck – Google
- Adele Wieser – Index Exchange
- Richard O’Sullivan – InMobi
- Jessica Miles – Integral Ad Science
- Joss Jones – LinkedIn
- Jason Denny – News Corp
- Rob Hall – PLAYGROUND XYZ
- Peter Barry – PubMatic
- Tina Tsang – PubMatic
- Sandra Moynihan – The Guardian
- Craig Bonser – Quantcast
- Rohan Creasey – Magnite (co-chair)
- Jahn Erdogan – Seven West Media
- Liam Hickey – Spotify
- James Bayes – The Trade Desk
- Angus Keene – Twitter
- John McNerney – Verizon Media
- Erica Blakslee – Xandr
- Ilda Jamison – SpotX
Projects recently overseen by the Executive Technology Council include:
- Mentorship Program – Launched June 2019
- Auction Mechanics – February 2019
- Advertising Technology Purchase Guidelines – March 2018
If you have any questions relating to the work being carried out by this Council, please email iabcouncils@iabaustralia.com.au.