IAB Australia announced in June 2017 the formation of the IAB Executive Technology Council, which takes full advantage of the IAB’s scale, competencies and member base to identify and address critical issues in advertising technology innovation. The Technology Council brings an exceptional depth of knowledge which is invaluable to brands.
The on-going goal is to identify how technological innovations can deliver value and business outcomes for marketers Australia-wide, focusing on technical standards, operating guidelines, research, marketing, value-chain relationships and best practices.
Executive Technology Council member representatives:
- Phil Cowlishaw – Adobe
- Mark Mansour – Cartology
- Martin Bertilsson – Google
- Nina Vanneck – Google
- Adele Wieser – Index Exchange
- James Diamond – Integral Ad Science
- Jess Miles – Integral Ad Science
- Joss Jones – LinkedIn
- Jason Denny – News Corp
- Peter Barry – Pubmatic
- Tina Tsang – Pubmatic
- Andrew Double – Quantcast
- Craig Bonser – Quantcast
- Rohan Creasey – co-chair – Magnite
- Ben Sharp – Salesforce
- Lamberto Di Gioia – Seven
- Liam Hickey – Spotify
- James Bayes – The Trade Desk
- Angus Keene – Twitter
- John McNerney – Verizon Media
- Steve Cuda – WooliesX
- Erica Blakslee – xandr
- Samuel Tan – xandr
Work completed by the Executive Technology Council includes:
- Auction Mechanics – December 2018
- Advertising Creative Guidelines – Updated for HTML5 – July 2018
- Advertising Technology Purchase Guidelines – March 2018
- IAB Australia State of the Industry Marketing & Advertising Technology – Aug. 2015
If you have any questions relating to the work being carried out by this Council, please email iabcouncils@iabaustralia.com.au.