About IAB

The Interactive Advertising Bureau (IAB) Limited is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation. IAB Australia is the peak trade association for online advertising in Australia. As one of over 47 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

In the always-evolving and rapidly-changing digital advertising and technology ecosystem, IAB Australia is constantly moving forward and identifying how best the assist our members and the industry at large. The IAB Industry Charter details the organisation’s focus on helping marketers and agencies involved in digital advertising by:

  • Demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.
  • Ensuring the necessary standards and guidelines are in place to promote a trusted and transparent digital marketplace, reduce the friction within in the digital supply chain and to improve the online advertising experience for consumers, advertisers, and publishers.

Beyond the IAB’s continued focus on content and ad measurement, the Charter outlines four additional areas of activity: digital ad effectiveness, data and data privacy; standards and guidelines; and improving the digital value chain.

To achieve these goals, IAB Australia produces content in the form of standards and guidelines, best practice handbooks, and research and resources to clarify and improve digital ad effectiveness and strengthen the supply chain. We also invest significant time and resources in the management of a sole and preferred supplier deed for digital audience measurement, delivering a world-class digital measurement solution for the digital advertising industry.

In addition to the IAB team, we leverage the skills, experience and commitment of over 100 member companies, many of whom actively work across our eight Councils – all comprising of subject matter experts – helping us address core pillars of simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs

This makes IAB Australia an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice to further our industry objectives.

To find out how you can benefit from membership and become involved in shaping the policy and growth of this industry, please review our membership details or email iabaustralia@iabaustralia.com.au. Our annual report details IAB Australia’s activities and member base through to the end of FY20.