Audio Council

IAB Australia launched the Audio Council in 2015 in response to the growth of the Australian digital audio marketplace. The Council strives to educate marketers and agencies on the value of online audio and podcasts as powerful and effective advertising mediums. The Audio Council has an expert membership base from which to leverage competency and experience, with the following primary goals:

  • Education of and for the digital audio marketplace
  • To develop relevant business models to direct the future of the sector
  • To increase the value of the online audio advertising 
  • To establish standards and guidelines for audio to define the future of the market.

2017 saw the release of the Audio Council’s industry report Audio Advertising: State of the Nation as well as an Audio Glossary and locally approved Podcast Measurement Standards

2018 will see the council focus on the following areas:

  • Release of the 2nd wave of Audio Advertising: State of Nation industry research
  • Audio industry events in Sydney and Melbourne
  • Release of a best practice guide and case studies for creative options across different audio formats
  • Review of improved content and ad measurement for podcasts

Audio Council member representatives:

  • Richard Palmer – Triton Digital – Council Chair
  • Gillian Ramsay – ABC
  • Emily Croker – Acast
  • Guy Scott-Wilson – Acast
  • Rich Howells – ARN
  • Corey Layton – ARN
  • Jamie Chaux – Commercial Radio
  • Ralph Van Dijk – Eardrum
  • Dimitri Ovchinnikoff – Nine Radio
  • Kane Reiken – Nova Entertainment
  • Tim Armstrong – Nova Entertainment
  • Sharon Taylor – Omny Studios
  • Sam Elson – Magnite
  • Chris Johnson – SCA
  • Jonathan Mandel – SCA
  • Peter Manten – Spotify
  • Sam Ward – The Trade Desk
  • Alana Mahony– Whooshkaa
  • Sam Moles – Whooshkaa
  • Derek Fordham – News Corporation Australia
  • Pat Danahy – Google

If you have any questions relating to the work being carried out by this Council, please email

Apply to join this IAB Council