Audio Advertising State of the Nation 2024

On February 28, 2024 Research & Resources

Digital audio is one of the most significant growth markets in Australian media and with the increase in investment in both streaming audio and podcasting advertising, it remains important for the industry to gain insight on buyer behaviors and plans. The IAB Audio Council are pleased to release the 8th wave of the State of the Nation Audio Advertising Report, to help the industry understand the experiences of digital audio ad buyers and identify ways to support digital audio as a successful and essential advertising channel for publishers and advertisers.

The 2024 Audio Advertising State of the Nation report can be downloaded below and the media release can be read here