IAB Australia launched the DOOH Council in 2019 in response to the growth of the Australian digital out of home and particularly the programmatic DOOH market. The Council strives to educate marketers and agencies on the value of DOOH and pDOOH as well as setting standards and driving education in market.
Recent work from the DOOH Council includes: Attitudes to Programmatic DOOH Advertising, Foundations of Programmatic DOOH e-learning, Powering DOOH video content.
DOOH Working Group member representatives:
- Brad Palmer – JC Decaux (co-chair)
- James Lambert – GroupM (co-chair)
- Jonny Richardson – Broadsign
- Alex Melville – Google
- Luke Hutchinson – Hearts & Science
- Erin Koedam – Hivestack
- Areef Vohra – Lemma Technlogies
- Michael Wretham-Brown – Match&Wood
- Belinda Cooper – MiQ
- Benjamin Sopronick- Nexxen
- Jay Kim – Nexxen
- Georgie Fox – oOh!
- Grant Chapman – OIS
- Justin Singh – OIS
- Ramya Rajendran – OMA
- Laura Wall – QMS
- Lauren Mullane – Scentre Group
- Michael Tobin – Tonic Media
- Matt Proud – The Trade Desk
- Jeremy Yang – Veridooh
- Ryan Sullivan – VIOOH
- Becks Pirrie – Vistar Media
- Sabarish Chirakkal – VMO
- Keren Homan – Yahoo
If you have any questions relating to the work being carried out by this Council, please email gai@iabaustralia.com.au.