IAB Australia launched the DOOH Working Group in 2019 in response to the growth of the Australian digital out of home and particularly the programmatic DOOH market . The Council strives to educate marketers and agencies on the value of DOOH and pDOOH as well as setting standards and driving education in market.
Resources released by the Working Group can be found here.
DOOH Working Group member representatives:
- Andrew Robertson – Cartology
- Belinda Cooper – MiQ
- Ben Allman – Broadsign & Group Chair
- Ben Baker – Vistar Media
- Benjamin Sopronick- Amobee
- Brad Palmer – JC Decaux
- David Sutherland – Veridooh
- Emma Hegg – oOh!
- Erin Koedam – Hivestack
- Grant Chapman – OIS
- Grant Guesdon – OMA
- James Lambert – GroupM
- Jay Kim – Amobee
- Justin Singh – OIS
- Keren Homan – Yahoo
- Kirsty Heywood – Essence Mediacom
- Laura Wall – QMS
- Luke Hutchinson – Hearts & Science
- Matt Bushby – Hivestack
- Michael Tobin – Tonic Media
- Michael Wretham-Brown – Match&Wood
- Mo Moubayed – Veridooh
- Paul Dowd – Google
- Sabarish Chirakkal – VMO
- Sam Thompson – Bench
- Sev Celik – Tonic Media
- Wasiq Kidwai – Lemma Technlogies
If you have any questions relating to the work being carried out by this Council, please email gai@iabaustralia.com.au.