The Attitudes to Digital Out-of-Home Advertising Industry Survey was carried out in March 2024, to understanding the experiences of agencies and advertisers buying digital out-of-home advertising. This research report covers insights on buy-side activities specifically related to programmatic digital out-of-home advertising including drivers for usage, objectives for campaigns, measurement and the opportunities for growth.
The 2024 Attitudes to Programmatic DOOH report can be downloaded below and the media release can be read here.