Data Council

The IAB Data Council was convened in 2018 to provide the industry with education on the definitions and management of data, as well as applicable information around the execution, usage and interrogation of data commonly used in digital advertising.

One of the primary goals of the Data Council is to understand and quantify industry-level and organisational applications of audience data, campaign data and analytics data used in the digital advertising ecosystem and disseminate those learnings to the wider industry.

The council also aims to establish best practices and guidelines on the effective uses of data for Australian businesses and for the particular marketing functions for which that data will be used.

The Data Council is currently made up of the following members:

  • Gabbi Stubbs – Adobe
  • Alicia Placer – Blis Media
  • Moritz von Sanden – Carsales
  • Manuela Cadd – Criteo
  • Luke Demetriou – Equifax
  • David Mason- Experian
  • Jimmy Aoun – Eyeota
  • TBC – Meta
  • Dylan Dharmadasa – Finecast
  • Yun Yip – Foxcatcher
  • Nico Celedon – Google
  • Olli Fifoot – Hearts & Science
  • Richard O’Sullivan – InMobi
  • Chloe Fisher – LiveRamp
  • Vishal Shah – MiQ Digital
  • David Raitt – Near
  • Angelo Sinibaldi – Nine Digital
  • Alison Costello (chair) – OMD
  • Daniel Cravero – Oracle Advertising
  • Tasneem Ali – Pure.amplify
  • Steven Zhu – REA Group
  • Ben Chamlet – Segment
  • Dean La Rosa – Seven West Media
  • Tyler Condon – Stocard App
  • Greg Kearney – Suncorp
  • Alexandra MacDonald – Ten
  • Joanna Georges – The Trade Desk
  • Emmalee Crellin – Verizon Media
  • Laura Kleinman – Crimtan
  • Rachida Murary – Spark Foundry
  • Chris Brinkworth – Civic Data
  • Rick Knott – InfoSum
  • Cameron Strachan – Southern Cross Austereo
  • Tim Lillyman – Xpon Technologies

Some recent projects overseen by this council include:

ID Explainer Guide & Matrix of Providers – December 2021
Contextual Targeting Handbook – June 2021
Data Handbook – July 2020

If you have any questions relating to the work being carried out by this Council, please emailĀ iabcouncils@iabaustralia.com.au.

Apply to join this IAB Council