Data Council

The IAB Data Council was convened in 2018 to provide the industry with education on the definitions and management of data, as well as applicable information around the execution, usage and interrogation of data commonly used in digital advertising. One of the primary goals of the Data Council is to understand and quantify industry-level and organisational applications of audience data, campaign data and analytics data used in the digital advertising ecosystem and disseminate those learnings to the wider industry. The council also aims to establish best practices and guidelines on the effective uses of data for Australian businesses and for the particular marketing functions for which that data will be used.


The Data Council is made up of the following members:

  • Brett Poole – Finecast
  • David Mason – Experian
  • Colin Barnard – Criteo
  • Chris Durbridge – Equifax
  • Jimmy Aoun – Eyeota
  • Nico Celedon – Google
  • Isabelle Dunn – Hearts & Science
  • Richard O’Sullivan – InMobi
  • Alan Jenner – LiveRamp
  • Emil Mathias – MediaMath
  • Suzie Cardwell – News Corp
  • Angelo Sinibaldi – Nine
  • Sian Whitnall – OMD
  • Daniel Cravero – Oracle Data Cloud
  • Vishal Shah – MiQ
  • Pat Howard – REA Group
  • Kathy Damatopoulos – Suncorp
  • Dan Richardson – Verizon Media (co-chair)
  • Gabi Stubbs – Adobe
  • Jan Hofmann-Cassiani – Facebook
  • Iman Behzadian – Woolies X

Some recent projects overseen by this council include:

Data Handbook – July 2020
Data Label – September 2019

If you have any questions relating to the work being carried out by this Council, please email

Apply to join this IAB Council