Data Council

The IAB Data Council was convened in 2018 to provide the industry with education on the definitions and management of data, as well as applicable information around the execution, usage and interrogation of data commonly used in digital advertising.

One of the primary goals of the Data Council is to understand and quantify industry-level and organisational applications of audience data, campaign data and analytics data used in the digital advertising ecosystem and disseminate those learnings to the wider industry.

The council also aims to establish best practices and guidelines on the effective uses of data for Australian businesses and for the particular marketing functions for which that data will be used.

The Data Council is made up of the following members:

  • Dylan Dharmadasa – Finecast
  • David Mason – Experian
  • Colin Barnard – Criteo
  • Shaun Donnelly – Equifax
  • Jimmy Aoun – Eyeota
  • Nicolás Celedón – Google
  • Richard O’Sullivan – InMobi
  • Alan Jenner – LiveRamp
  • David Benjafield – MediaMath
  • Angelo Sinibaldi – Nine
  • Alison Costello – OMD
  • Daniel Cravero – Oracle Advertising
  • Vishal Shah – MiQ
  • Steven Zhu – REA Group
  • Greg Kearney – Suncorp
  • Dan Richardson – Yahoo (co-chair)
  • Gabi Stubbs – Adobe
  • Joe Kinchin – Blis Media
  • Jan Hofmann-Cassiani – Facebook
  • Dom Gambino – Near
  • Joanna Georges – The Trade Desk
  • Tasneem Ali – Pure.amplify

Some recent projects overseen by this council include:

Data Handbook – July 2020
Data Label – September 2019

If you have any questions relating to the work being carried out by this Council, please email

Apply to join this IAB Council