1st Party Data Handbook

On June 16, 2022 Research & Resources

Welcome to the IAB Australia Data Council’s 1st Party Data Handbook, which has a specific focus on 1st Party Data with some examples of the content below:

  • Definition of 1st Party Data & Examples
  • Data Collection
  • Enrichment & Management
  • Execution & Usage
  • Commercial Examples & Case-Studies
  • Consumer Consent & Privacy
  • The Consumer ‘Value Exchange’
  • Future developments in this area

There is no denying how prevalent this topic has been over the past couple of years. A lot has changed, and a lot will continue to evolve in this space as Brands continue to try and capitalise on the opportunities it represents. We hope that you find it useful.