Identifiers explainer guide and matrix

On December 02, 2021 Research & Resources

The IAB Australia Data Council have created this document to provide a simple explainer of the various identifiers in the Australian market, including an ID Matrix of the 20 most popular solutions.

As well as the matrix (which also includes a fuller list of global solutions) the Explainer Guide includes information such as the definitions and examples of identifiers, deterministic vs. probabilistic data matching, 7 key considerations for both Buyers & Sellers, tokenization vs. encryption, IAB Tech Lab’s latest ID Transparency Standards and a glossary of key terms.