Audience Measurement Council

The IAB Audience Measurement Council is the peak Australian industry group addressing the challenges of digital audience media measurement. Comprising the leading measurement and research analysts from seventeen of largest digital media organisations in Australia as well as representation from the Media Federation of Australia (MFA), the council is tasked with developing the industry audience measurement methodology most appropriate to support the continued growth of online advertising in Australia across all devices.

The Audience Measurement Council oversees the digital industry’s ratings currency service is that is delivered by Nielsen. More details on this can be found here.

The Measurement Council sets its own annual program of work to review evolution and innovation of meaningful metrics for the market, address the key market needs for measurement, work with partner organisations, and submit recommendations to the IAB Australia Board. The council is also involved in setting the agenda for IAB’s annual measurement conference MeasureUp along with the Ad Effectiveness Council.

Measurement Council member representatives: 

  • Randal Thomas – ABC
  • Sam Woods – Australian Community Media
  • Natalie Bettini – Bauer Media
  • Taylah Harb – Daily Mail
  • Aimy Le – Facebook
  • Rachael Powell – Google
  • Amelia Ward – PHD
  • John Grono – MFA
  • Kate Reuvers – Network Ten
  • Chris Taffs – News Corp Australia
  • Davina Stait – Nine Entertainment
  • Margarida Fantini – REA Group
  • Emelia Millward – Seven
  • Nikki Katsenos – The Guardian
  • Steve Jones – Verizon Media

If you have any questions relating to the work being carried out by this Council, please email