The Australian Online Advertising Expenditre Report, prepared by PwC provides an opportunity for stakeholders interested in the size of the online advertising market to access independently collated data about the state of online advertising expenditure in Australia. The online advertising markets reported in the OAER comprise expenditure on General Display advertising, Classifieds advertising, Search and Directories advertising and Mobile advertising.
These reports are available to IAB Australia members only and you are required to sign in first. The Executive Summary is available to the public.
About the Report
The Interactive Advertising Bureau (IAB) has engaged PricewaterhouseCoopers (PwC) to compile a report, solely for the use of the IAB, which presents an unaudited aggregation of data provided by members of the IAB as well as estimates developed from publicly available information and other sources.
The report has been prepared on the following basis:
The engagement is not an audit or a review in accordance with Australian Auditing Standards and no such assurance is provided in the report.