Non-IAB Members can access the Executive Summary and IAB Members can access the full report in the “Downloads” section below
12 months ended 30 June 2007
Online advertising expenditure in Australia for the 12 months ended 30 June 2007 totalled $1,199.5 million. This is an increase of $421.5 million (or 54.2%) from the 12 months ended 30 June 2006.
All expenditure types recorded strong growth. General Advertising accounted for 28%, Classifieds Advertising accounted for 28% and Search & Directories Advertising accounted for 44% based on expenditure for the 12 months.
The highest spending Advertiser Industry category in General Advertising was Finance. Recruitment was the leading category for Classifieds Advertising.
