The digital advertising market continues to grow with the latest IAB/PwC Online Advertising Expenditure Report (OAER) noting that it generated $1.15 billion during the March quarter, a five percent increase year on year. The video advertising market was the star performer for the March quarter, growing 79 percent year on year to reach $77 million.
Mobile advertising has continued its steady climb, with one in three General Display dollars being spent on mobile display advertising – an increase of 13.5 percent year over year for the quarter to reach $230 million. The OAER shows this growth has been driven by smartphones, with phone based advertising revenue increasing 20 percent year over year, while tablet revenue grew six percent in the same period. Overall mobile advertising expenditure now makes up 20 percent of total online advertising expenditure.
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