Download this industry slide pack showcasing the latest audience trends from the IAB-endorsed Ipsos iris dataset. While consumer concerns for cost of living pressures remain, Australian online shoppers engagement with retail and commerce websites and apps surged over November and December 2025, encouraged by key sales events such as Click Frenzy and Black Friday. In some retail subcategories such as beverages, fashion & beauty, home & garden and department & discount stores, Australians visited in record numbers.