The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia. The IAB supports sustainable and diverse investment in digital advertising across all platforms in Australia. We are a registered not-for-profit organisation with membership fees and revenue generated invested back into the IAB’s outputs such as resources, events, reporting, and industry representation.
As one of over 45 IAB offices globally and in the rapidly changing digital advertising and technology ecosystem, IAB Australia is constantly moving forward. We are continuously identifying ways to assist our members and the industry at large. IAB Australia produces standards and guidelines, best practice handbooks, and research and resources to clarify and improve digital ad effectiveness and strengthen the supply chain. We also invest significant time and resources in the management of a sole and preferred supplier agreement for digital audience measurement. This delivers a world-class digital measurement solution for the digital advertising industry.
In addition to the IAB team, we leverage the skills, experience and commitment of over 175 member companies, many of whom actively work across our Councils and working groups. Each group compromises of subject matter experts – helping us address the core pillars of simplified and standard online audience measurement, research, online operational standards and guidelines, and regulatory affairs. This makes IAB Australia an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice to further our industry objectives.
For more information on IAB Australia, check out our latest fy23 annual report here.
To find out how you can benefit from membership and become involved in shaping the growth of this industry, please review our membership details or email iabaustralia@iabaustralia.com.au.
