AI Hub

This content is produced and curated by our dedicated Working Group, who are actively working to support our industry in and around core focus areas through x5 workstreams. To find out more about this group, click here.

AI Educational Quiz

Our AI Working Group have developed a fun and easy-to-use AI Quiz, to help you assess your ...

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AI Readiness Advertising Infrastructure

An IAB Australia framework for understanding the strategic pillars, organisational maturity, and technologies shaping the future of ...

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A Guide to Prompting with LLMs: 2025 Edition

This is general prompting guidance (created by the IAB Australia AI Working Group) designed for brand marketers, ...

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AI Unlocked: A Resources & Learning Guide for the Ad Industry

This educational and resources guidance has been collated by the IAB Australia AI Working Group to help provide our ...

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AI in Advertising Use Case Map (IAB US)

The IAB in the US have created an excellent 'Use Case Map' for AI in Advertising. The ...

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