Each month, Denise Shrivell presents us with, Article Watch. She will link you straight to interesting and relevant content and opinions which she’s seen from both local and overseas sources – as well as insights and guides unique to MediaScope.
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State of the Media – Vanessa Hutley – GM of Music Rights Australia – shares insights into the far reaching impact advertising revenue generated by pirated music sites is having on the music and creative industries
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Five Ways the Advertising Industry is About to Transform – (HBRBlog) – worthwhile look at how technology is very quickly changing our industry.
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20 Most Shared Video Ads of 2013 – (eConsultancy) – including the latest Volvo ad featuring the far too flexible & balanced Jean-Claude Van Damme. Worth a look.
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The Life of an Ad: Infographic – (ExchangeWire) – interesting view of the super-quick process of buying real time digital advertising.
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What’s Next for Media Sales? – articles & insights looking into the fast evolving role of the media sales specialist.
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Media Outlets Embrace Conferences as Revenue Rises – (NYTimes) – as publishers search for ways to secure new revenue streams in many ways media outlets are natural partners for live events.
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What Can We Expect from the Next Decade of Marketing – (Forbes) – an interesting look at Kotler’s application of marketing to businesses in the last century which now moves to the application of technology in this century.
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Everything Advertising People Love in 90secs – US agency Lowe Roche created this short, entertaining video which benchmarks advertising people & our habits against so called ‘normal’ people. Funny!
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What I’ve learned 6 months into a new Publishing Model – (MarketingMag) – the publisher of Junkee.com shares his experiences with this new mobile-first experimental publishing model.
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BLODGET: This Is What You Need To Know About The Future Of Digital – (via BusinessInsiderAU) – this comprehensive overview was recently delivered to an audience of business leaders within the tech space by CEO of Business Insider – Henry Blodget
Article Watch is provided by Denise Shrivell at Mediascope
