IAB CEO Gai Le Roy runs through some of the highlights of the 3rd wave IAB’s Audio Advertising State of the Nation Report at the event in Sydney in early March 2019. The Report, which covers broadcast radio, streaming digital audio, DAB+ and podcasts, is a truly collaborative industry project with support from 13 different media and technology companies as well as industry body Commercial Radio Australia. Included in the video is:
- Key headlines from the report.
- Programmatic buying trends.
- The use of Dynamic Creative.
- What the industry needs going forward.
For more information on digital audio research and creative, read Triton’s blog by Richard Palmer here.
IAB Members can download the full report and infographic here.
