Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising.
Name: Stewart Heys
IAB Council: Mobile Advertising Council (and Video Council)
Involved in the IAB Council since: Mobile since 2013, Video since 2016.
Day job + company: Head of Ad Product Strategy at Yahoo7.
I joined the Council because: I believe that working together as an industry is the best way to move things forward. There are many smart people in the industry and we become more than the sum of our parts when we join forces on the IAB Councils.
Recent key projects the Council has accomplished: The IAB and the Mobile Council ran a successful Mobile Creativity event a few weeks ago when the Celtra Founder and CEO Mihael Mikek was in town. There were several great presentations on mobile ad formats, UX, mobile video and the creative process.
Upcoming projects the Council is currently working on: In the coming months we are hoping to follow this up with a Mobile Ad Formats playbook, outlining best practice in mobile ad creative. We will take a look at Video, Native and Rich Media (amongst other things) and have a go at explaining what works and what doesn’t.
What excites me about digital: The fact that no one has all the answers and we all learn something new every day. We face different challenges on a daily basis and working out how to overcome them definitely keeps things exciting.
If I wasn’t working in digital, I would be: Probably running a cafe or a B&B somewhere in France or Spain.
