In this webinar we uncovered the importance of affiliate and partnership marketing in 2020, how it can help businesses and why brands should include it in the digital marketing mix. Bringing the channel alive, we heard stories from brands and publishers on lessons learnt this year and their plans for 2021.
Agenda
Affiliate & Partnership Marketing Overview
State of Affiliate Marketing in Australia. Trends, insights, numbers. Big issues in the industry: Cookie tracking, COVID & what we expect from 2021.
Presenters:
David Glasgow, Director, Navigate Digital
Sam Morton, Account Director, Impact
Panel: How are Marketers Using Affiliate & Partnership Marketing?
Stuart McLennan – SVP APAC, Rakuten Advertising (Moderator)
Josh Collins – Partnerships & Affiliate Marketing, Cotton On Group
John Matthews – Director of Media & Partnerships, Streamotion
Michelle Camilleri – Affiliate Account Manager MAPFRE Assistance / Tick Travel Insurance
Panel: Integrating an Affiliate Revenue Stream into a Publishing Business
Sophie Metcalfe – Business Development Director, Awin Group (moderator)
Julia Willing – Creative Lead, Buzzfeed
Immanuel Debeer – Founder, Flight Hacks
Tom Howard – Head of Merchants, ShopBack