The 2022 IAB Australia Audio Summit provided attendees with information and inspiration on the streaming and podcasting advertising market. The event included the release of the 6th wave of IAB exclusive Audio Advertising State of the Nation, the latest techniques for measuring audio & podcast audiences, creative effectiveness and impact as well as an overview of upcoming developments in programming, tech and brand opportunities.
State of the Nation Report launch:
Natalie Stanbury – Director of Research, IAB Australia
Creativity – developing and assessing the impact of sonic branding assets & audio brand codes
Ralph van Dijk – Founder, Eardrum
Britt Wickes – Head of Event Brand Marketing, Tennis Australia
Answers to the 10 most common burning questions for audio advertising
Moderated by Brooke Aniseko – Head of Performance Media & Global Partnerships, Publicis
Expert Panellists:
Sarah Tillitt , Head of Digital, Starcom
Ollie Carthy – Head of Digital, Carat
Tim Armstrong, Director of Digital Capability and Data, NOVA
Jonathan Mandel, Head of Digital Sales & Operations, Southern Cross Austereo
Daisy Smith, Automation Director, Acast
Corey Layton, Head of Digital Audio, ARN
Shannon Hollis – Head of Commercial, Commercial Networks – News Corp