On the 25 July 2017, Nielsen, in collaboration with IAB Australia, launched the Australian media industry’s daily digital audience measurement solution – Digital Content Ratings.
Digital Content Ratings marked the next phase of understanding consumers’ digital behaviour in a constantly evolving media landscape. Supplementing your world-leading Digital Ratings (Monthly) measurement solution, you can now have a better understanding of Australians’ interaction with text, video and audio content across all devices. And all this with a daily reporting frequency!
Overview session & industry update
If you couldn’t make our Sydney or Melbourne events, or are Brisbane based, we would like to invite you to the Digital Content Ratings overview session and IAB industry update event where Gai Le Roy, Director of Research, IAB Australia, and Vijay Solanki, CEO IAB Australia, will share highlights of their recent projects and research, including the latest IAB/PwC Online Advertising Expenditure Report results. Agencies are welcome to invite advertiser partners – just don’t forget to include them when you register!
When: 13 September 2017
Time: 12:00PM -1:30PM
Where: News Corp Queensland, Cnr Mayne Rd & Campbell St, Bowen Hills Q, Pine Rivers Room
Click here to register for the Overview Session & IAB Industry Update
User interface training
We are also pleased to offer Digital Content Ratings user interface training. Spots are limited so get in early!
Agency user interface training
13 September 2017
2:30PM – 3:30PM
Saxon’s Training Facilities,
Level 11, 300 Adelaide St Brisbane
Publisher user interface training
14 September 2017
9:30AM – 10:30AM
Saxon’s Training Facilities,
Level 11, 300 Adelaide St Brisbane