RIP Mobile? Join IAB Australia and our Mobile Advertising Council on the 22nd August as we discuss key topics in the Australian mobile landscape. We will kick off the event by celebrating a great Australian win in mobile with whiteGREY taking out gold in the mobile category at Canne 2018. This will be followed by a passionate panel discussion on ‘location’ with key industry mobile enthusiasts (to whet your appetite, you can watch an introductory video on location here). And we simply could not go past the recent comments of Mediacom’s Global Head of Mobile, Ben Phillips, who is predicting the end of mobile as we know it. This will be a lively debate with some of the industry’s best and boldest.
AGENDA
08:30AM Registrations
09:00AM Welcome and introduction
Dom Gambino, Chairperson, IAB Mobile Council & Head of Customer Success, ANZ, Near
09:10AM Creativity & Mobile – Winning Gold on the smallest screen?
Anthony Moss, ECD, whiteGREY
Nathan Rogers, Head of Strategy, whiteGREY
09:35AM Location
Moderator:
Blake Moseley, Director, Commercial ANZ, Innovid
Panelists:
Michelle Zhou, VP, Global Customer Success, Near
Elyse Foley, Business Director, PHD Media
Stewart Heys, Head of Ad Product, News Corp Australia
Tom Gregory, Head of Sales ANZ, Blis
10:30AM DEBATE: “If I have this title and I’m doing this within a year, I’ve failed because mobile is a behaviour. It’s so ingrained across everything that if my training solution works, everyone should be mobile experts.” – Ben Phillips, Global Head of Mobile, Mediacom
Moderator:
Rick Knott, Managing Partner, Puzzle Tech
Debaters:
Lottie Laws, Head of Video, Twitter
Peter Barry, Country Manager, PubMatic
Peter Birch, APAC Commercial Director, Kargo
Naysla Edwards, Vice President Brand, Charge Cards & Experiences ANZ, American Express
Timothy Whitfield, VP Strategic Solutions, APAC, Sizmek
Jeremy Neyman, Senior Manager, Advertising, eBay
10:55AM Close
Dom Gambino, Chairperson, IAB Mobile Council & Head of Customer Success, ANZ, Near
Supported by:
AMEX, Near, News Limited, PubMatic, The Trade Desk, BLIS, Inmobi, Innovid, Kargo