On March 4, 2019 we launch the 3rd wave of IAB’s Audio Advertising: State of the Nation Report, providing a snapshot of Australia’s audio landscape across broadcast radio, podcasting and digital streaming. It covers buying methods, satisfaction and experience of those involved in buying and planning audio campaigns in Australia.
The headline finding for the report was 87% of agencies used streaming audio advertising in 2018 and that brand advertisers embraced podcast advertising in 2018 in Australia. Additionally, the report found that there is a strong appetite in market to try dynamic audio creative development to make the most of the data and targeting capability of streaming and programmatic audio and provide more relevant and better ad experiences for consumers. The industry’s understanding of voice marketing was also found to be improving, though the report found that it’s still currently at a low level of adoption.
- Download the Audio State of the Nation report and infographic here.
- Read the press release here.
- Watch the presentation highlights below.
- Download images from the day below.
State of the Nation 2019 Report Highlights
Download photos from the day below.
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AGENDA
8:00-8:30 am
Coffee and Registration
8:30-8:40 am
Opening Comments
Richard Palmer, Director of Market Development (APAC), Triton Digital (Chair, IAB Audio Council)
8:40-9:00 am
Research Presentation
Gai Le Roy, CEO, IAB Australia
Dive into the latest Australian Audio Research covering info and trends across:
- Cross audio advertising usage in the Australian market
- Market growth for streaming, podcasting and broadcast radio
- Ad format adoption
- Assessment of audio delivering on campaign and brand objectives
- Adoption of voice marketing
- Trends expected in 2019 and beyond.
9:00-9:20 am
Making Audio Dynamic Creative Work
The use of dynamic creative is on the rise in the audio advertising market, this session will review what is possible and how it can work for marketers.
- Matt Bryant – Creative Solutions Lead ANZ – Spotify
9:20-9:50
Where Do I Start?
Live briefing session with a range of audio experts
This session will allow marketers and brands to ask a range of experts in streaming audio, podcasting and voice marketing on how their channel can work for their brand. The experts will be put on the spot to come up with a strategy and idea that meets the brief.
- Jonathan Mandel – Head of Digital Commercial – Southern Cross Austereo
- Guy Munro – Global Business Director – Versa Agency
- Corey Layton – Content & Marketing Director – Whooshkaa
- Richard Palmer – Director of Market Development APAC – Triton Digital
- Jennifer Stokes – Digital Commercial Platforms Manager, Nova
- Moderator: Gai Le Roy – CEO – IAB Australia
9:50-10:15
Audience Questions