IAB Australia Commerce & Retail Media Summit Melbourne

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Wednesday, 23 July 2025
8.30am-11.30am
PwC Melbourne, Level 21, 2 Riverside Quay

Overview:

This event will offer fresh insights into consumer commerce behaviour and the evolving retail media industry, making it essential for retail networks, brands, agencies, tech vendors, and media organisations.


Highlights include the launch of the 5th IAB Australia and Pureprofile Commerce Report, which explores retail trends and consumer sentiment, as well as the Retail Media State of the Nation Wave 3 report on retail media investments. The event will cover consumer trends, retail media measurement, brand experiences, agency roles, and future innovations in retail media.

This event is now sold out!

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Session

Speaker/s

Registration and light breakfast provided


2025 IAB Australia and Pureprofile Commerce Research Report Findings

Gai Le Roy, CEO, IAB Australia

Consumer trends and what it means for marketers

Mellyza Tanoto, Head of Sales: Data & Insights, Pureprofile


Chloe Sanderson, Programmatic Partnerships Lead, Afterpay


Moderator: Uno De Waal, Head of Retail Media, Australian Venue Co.

Retail Media State of the Nation Wave 3 Research Report Findings

Gai Le Roy, CEO, IAB Australia

Retail Media Measurement

Barry Collins, Commercial Director Analytics: Media & Insights, Circana


Karan Gujral, Senior Manager Media Measurement, Coles 360


Raphael Hodes, Data & Technology Specialist: Retail Media Lead, Google


Moderator: Gai Le Roy, CEO, IAB Australia

The Business of Retail Media: Relationships, Ecosystem, Economics

Renae Usher, Director of Sales, reo (powered by oOh!)


Ben Oliver, Media & ICP Lead ANZ, Mars


Melissa Polglase, General Manager - Marketing & Retail Media, David Jones


Sarah Kapitz, Head Shopper Marketing - Retail, Asahi Beverages

Retail Media: The Role of Agencies & Its Place in the Media Mix

Kelly Wearmouth, Managing Director AUNZ, Mars United Commerce


Claudia Domingues, Head of Commerce Platforms, WPP Media


Dan Hojnik, General Manager, Involved Media


Gabriel Richy, Enterprise Consultant Manager, Monks


Moderator: Ben Allman, Regional VP Sales, Broadsign

Retail Media: Expectations and Innovations

Lachlan Brahe, Commercial Director, Epsilon & Retail Media Council Chair

Networking


This event is now sold out!

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