The IAB Australia Video Summit 2023 held on June 6th featured the release of the 3rd video state of the nation industry survey as well as presentations and panels on consumer consumption, creative effectiveness and much more.
Presentations from the day are available to download below.
Sessions outline:
Video State of the Nation research results presented by IAB Australia
The state of video from a marketers perspective (panel discussion):
- Susan Gopperth, ANZ Media Manager, Ferrero
- Chris Dutton, Digital Media and Ad Tech Lead, Youi
- Louisa Chu, Brand Media Lead, Uber
It’s time to be open to digital advertising’s untapped potential to build your brand
- Presented by Irene Joshy, Regional Creative Head, Kantar Insights APAC
- Creative examples included: Cadbury, Walkers, Starbucks, LL Bean and Air New Zealand.
Key Industry Topics on Video (panel discussion):
- Vikki Pearce, Head of Digital (VIC + QLD), Zenith
- Luke Smith, Head of Programmatic Sales & Audiences | Digital Sales - Melbourne, Seven West Media
- Simon Thomas, Managing Partner, Elastic Group