With people now spending more time online on mobile devices than on desktop*, mobile is now an essential part of the marketing mix. Technological advancements in UX, location based marketing, data and programmatic have made the medium even more exciting and opened up new creative ways to reach the right person at the right time, with a message that resonates.
The IAB held a morning seminar on 3 August on the latest on mobile creativity. We covered global trends, how data and creative work better together, the importance of UX and debated what the next big thing is for mobile creativity. In addition to our local mobile experts, we were delighted to have Mihael Mikek, CEO of Celtra from New York joining us to share his global views on the future of mobile creativity.
*Nielsen Digital Ratings (Monthly) – February 2016
See the speaker bios and agenda here.