MeasureUp Day One (full video):
The Importance of Industry Standards in Solving Cross-Media Measurement:
Richard Halton – WFA Project Director, ISBA and Gai Le Roy – CEO, IAB Australia
Panel: Building sustainable measurement frameworks:
Moderator: Gai Le Roy – CEO, IAB Australia
Imran Masood – Country Manager, ANZ, DoubleVerify
Paul Sinkinson – Managing Director, Analytic Partners
Angelina Eng – VP Measurement and Attribution, IAB/IAB Tech Lab
Mapping the future of media measurement:
Matt O’Grady – Chief Commercial Officer, Nielsen Global Media and Gai Le Roy – CEO, IAB Australia
What drives attention? Exploring the new front line of ad effectiveness:
Rohan Gifford – Research Manager, Google Australia