IAB Tech Lab and IAB Australia are hosting a series of Project Rearc Webinars. This first webinar will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. We’ll provide different perspectives, more information on the next steps, and how to get involved in the process.
Recently, the IAB has announced Project Rearc, a global initiative to get stakeholders across the digital advertising and media supply chain working together to re-architect digital marketing to balance personalisation and consumer privacy. IAB Tech Lab is driving a collaborative process to educate critical stakeholders within our industry, and facilitate key global inputs into the development of new technical standards and guidelines that will determine how our industry operates without the use of third-party cookies.
This webinar will be led by Jordan Mitchell, SVP, Privacy, Identity & Data, IAB TechLab and will have a Q&A session for participants.
To learn more and to get involved in Project Rearc, visit the IAB Tech Lab.
Watch the Webinar here: