This 45 min webinar kicks-off a three-part series of various data-driven topics throughout May. We will start off with Equifax (a member of our Data Council) demonstrating best practices in using data responsibly and effectively in digital marketing with a focus on measurement, audience profiling and actioning.
Attendees will hear from Chris Durbridge at Equifax (a member of our Data Council) discuss a recent award winning Google case study on a closed-loop digital marketing campaign executed for a client in tandem with Equifax’s marketing and digital analytics consultancy, Datalicious.
Learn how to competently set up multi-channel measurement requirements, enable detailed audience profiling and actionable insights as well as execute with excellence across various digital and non-digital channels. IAB Australia will also host an interactive Q&A with the opportunity for attendees to ask questions both during and after the presentation.
Watch the Webinar:
Presenters:
– Chris Durbridge, Head of Consumer Insights & Marketing Services, Equifax
– Jonas Jaanimagi, Technology Lead, IAB Australia