In this webinar we covered the state of search advertising, its role in the media mix and using search intelligence to optimise media & marketing decisions.
The search market in Australia continues to be the largest sector for digital advertising and in 2020 was worth $4.3B. As search continues to grow and expand into new areas such as visual and commerce search, we looked to provide brands and agencies a clear understanding of options in this space whether they are just starting out on their search journey or developing their strategies further.
Presenters:
Krish Raja – General Manager Australia, Captify
Paul Sinkinson – Managing Director, Analytic Partners
Louisa Mennell, National Head of Paid Search, Reprise
Jessica Williams, Strategy & Insights, Google