IAB Australia and the Outdoor Media Association (OMA) collaborated to curate Powering DOOH 2023. The one-day conference that was held on 30 March 2023 with presentations on technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.
Presentations from the day can be found below.
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MORNING SESSIONS | |
|---|---|
TIME | SESSION DETAILS |
9:00 - 9:30 | Registration |
9:30 -9:40 | Opening Comments Gai Le Roy, CEO, IAB Australia |
9:40 - 10:20 | Evolving programmatic DOOH standards for omni-channel buying Jonas Jaanimagi, Tech Lead, IAB Australia Hillary Slattery - Director Programmatic Product - IAB Tech Lab (virtual) |
10:20 - 10:50 | Measuring a Play: OOH standards and the impression multiplier Grant Guesdon, MOVE 2.0 Lead, OMA |
10:50 - 11:30 | Data, Metrics & Measurement Tara Coverdale, Group Director Data & Insights, oOh! Cristina Smart, Head of Data Innovation & Audience Insight, JCDecaux Australia Belinda Cooper, Solutions Consultant, MiQ Matt Proud, Associate Director Business Development, The Trade Desk Moderator: Natalie Stanbury, Director of Research, IAB Australia |
11:30 - 12:00 | Data and Privacy in Programmatic DOOH Sarah Waladan, Director of Policy & Regulatory Affairs, IAB Australia Dan Richardson, Head of Data APAC, Yahoo |
12:00 - 12:10 | Morning Wrap Up |
12:10 - 1:10 | Lunch & Registration for Afternoon Attendees |
AFTERNOON SESSIONS | |
1:10 - 1:15 | Afternoon Opening Comments Ben Allman, Head of Sales ANZ, Broadsign |
1:15 - 1:25 | OOH, DOOH, prDOOH - An ecosystem overview Michael Wretham-Brown, Head of Digital & Integrated Planning, Match & Wood |
1:25 - 2:10 | International Keynote & Fireside Ben Milne, Global Head of OOH, dentsu International Fireside interviewer: Emma Hegg, Group Director - Platforms, oOh!media |
2:10 - 2:30 | Case Study - Tourism Tasmania Tom Sherson – Paid Media Manager – Tourism Tasmania Manon Jardin – Account Manager – Starcom Australia Keren Homan – Senior Platform Strategy Lead – Yahoo Brad Palmer – National Programmatic Director – JCDecaux Australia |
2:30 - 3:00 | World of prDOOH Emma Hegg, Group Director - Platforms, oOh!media Laura Wall, Head of Programmatic, QMS Brad Palmer, National Programmatic Director, JCDecaux Sabarish Chirakkal, Programmatic Director, Val Morgan Outdoor Moderator: Charles Parry-Okeden, Independent Chairman, OMA and MOVE |
3:00 - 3:10 | Case Study - Modibodi Sebastian Diaz - Senior Media & Partnerships Manager, Bench |
3:10 - 3:30 | Afternoon Tea |
3:30 - 4:00 | Planning Programmatic DOOH Anthony Sciacca, Head of Marketplace, EssenceMediacom John Lynch, Head of OOH & Audio Partnerships, OMG Sally Lawrence, Group Director, Media Enigma Communication Moderator: Laura Wall, Head of Programmatic, QMS |
4:00 - 4:20 | Case Studies - McDonalds FIFA World Cup Campaign & Chumba Rebecca Pirrie, Snr Account Director, Vistar Media Catriona Oran Barthram, Head of Comms Planning, Maccas at OMD Sonja Popovic Snr Marketing Manager, Virtual Gaming World |
4:20 - 4:50 | PrDOOH Measurement in the Marketing Mix Jo-Ann Foo, Senior Director, Analytic Partners |
4:50 - 5:00 | Closing Comments Charmaine Moldrich, CEO, OMA |
5:00 - 7:00 | Drinks, Nibbles & Networking |